To gain market share, you need to increase awareness among prospects—especially those your competition is overlooking. To achieve this, you have to break away from tired targeting tactics and move towards those that pinpoint individuals with a demonstrated likelihood of favoring your brand.
AIM Audience Index provides scalable, efficient audience targeting based on precise attribute profiles that are unique to your best customers.
Technology
Audience Index uses proprietary modeling to identify and value an unlimited number of audience attributes available for targeting. This sophisticated discriminatory analysis “scores” both positive and negative attributes, based on characteristics of actual prospects who converted to your brand.
Types of Targeting
Audience Index efficiently targets your ideal customers based on the specific attributes of individuals with a demonstrated affinity for your brand. Here’s how Audience Index works:
- Creates an index of your ideal target prospects based on actual conversions, using your past campaign data or proprietary web data. This serves as the “positive” sample.
- Creates a “negative” sample of low-value users drawn from our database of billions of ad calls evaluated daily.
- Analyzes both samples, evaluating and scoring key differences in the available targeting attributes to build two models: a “predictive” model of prospects to target; and an “anti-predictive” model of those not to target.
- Uses these models to mine the audience database for prospects to create a customized list of millions of targetable user IDs for your campaign.
Types of Media
AIM currently features multiple display, video, and mobile advertising formats.
Display: Standard banners, rich media, expandables
Video: Pre-roll, post-roll, in-banner and interstitial
Mobile: Display, expandables, video
