5 Programmatic Advertising Tips to Boost Performance

5 Programmatic Advertising Tips to Boost Performance

By Wesley Farris Director of Partnerships at Digilant   Programmatic has evolved considerably. What was once an experimental technology, has now morphed into a cross-channel, data-driven ecosystem with unlimited opportunity and strategic value. In fact, U.S. programmatic spending continues to rise – it is expected to surpass over $27 billion by the end 2017, according to e-marketer. Today, …

Digilant and PepsiCo Partner on Custom Programmatic e-Learning Solution

Digilant and PepsiCo Partner on Custom Programmatic e-Learning Solution

Digilant University provides Pepsico employees with digital marketing education to operate in explosive programmatic market in LATAM Boston – December 8, 2016. Digilant, a global programmatic media company that partners with agencies and brands on custom digital advertising solutions, today announced the launch of Digilant University with PepsiCo in Mexico. The custom e-learning portal is designed to provide …

Digilant and PepsiCo Partner on Custom Progrommatic e-Learning Solution

Boston – December 8, 2016. Digilant, a global programmatic media company that partners with agencies and brands on custom digital advertising solutions, today announced the launch of Digilant University with PepsiCo in Mexico. The custom e-learning portal is designed to provide agencies and brands with an in-depth curriculum on programmatic advertising and digital media. Programmatic media buying continues …

Are You Rinsing and Recycling Your Marketing?

Written by Digilant’s Chief Strategy Officer & Data Scientist: Krishna Boppana.   One of the promises of buying digital media programmatically is scale, unlimited users at a high frequency and low cost of media. Today, when running Direct Response or performance based campaigns, retargeting is still the best performing tactic because programmatic is very efficient …

Digilant Nomina Simone Fortunato Business Development Manager per il Mercato Italiano

Digilant potenzia il team in Italia con l’ingresso di Simone Fortunato che sarà responsabile della definizione della proposta commerciale in Italia. Milano – 12 Ottobre 2015 – Digilant, media company leader nel programmatic advertising a livello mondiale che offre soluzioni pubblicitarie personalizzate e strategiche ad agenzie e brand, annuncia oggi la nomina di Simone Fortunato …

ispDigital Names Juan Rodés General Counsel and Chief Privacy Officer

Legal Veteran Joins Company to Oversee Legal and Security Matters amid Rapid Company Growth Barcelona – July 14, 2015 – ispDigital, a technology-based marketing services holding company building innovative cross channel marketing solutions at the intersection of paid, earned and owned media, today announced that Juan Rodés has joined the company as General Counsel and Chief …

ispDigital Names Miguel Prieto Global Chief Financial Officer

Digital Media CFO Veteran Joins as Company Continues Global Momentum BOSTON and MADRID, June 26, 2015 – ispDigital, a technology-based marketing services holding company building innovative cross channel marketing solutions at the intersection of paid, earned and owned media, today announced that Miguel Prieto has joined the company as global Chief Financial Officer. At ispDigital, Mr. Prieto …

Digilant Opens New Boston Office Amid Major Company Expansion

Programmatic Advertising Leader Expands Presence to Accommodate Increasing Client Demand and Product Development Boston – June 17, 2015 – Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced the opening of its new Boston office. Digilant’s move to a new location at Two Oliver Street is a …