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5 Programmatic Advertising Tips to Boost Performance

By Wesley Farris Director of Partnerships at Digilant   Programmatic has evolved considerably. What was once an experimental technology, has now morphed into a cross-channel, data-driven ecosystem with unlimited opportunity and strategic value. In fact, U.S. programmatic spending continues to rise – it is expected to surpass over $27 billion by the end 2017, according to e-marketer. Today, …

5 Programmatic Advertising Tips to Boost Performance


How to Make Programmatic Advertising Not Fail for You?

The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones. But how do you win? Original post by: Every Market Media By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way. Listen to Rick Holmes interview Alan Osetek, CEO …

How to Make Programmatic Advertising Not Fail for You?


A Look-back for 2016: 5 Big Changes to Digital Marketing

Working in ad-tech we live with constant change as well as the challenges of keeping up with the pace of new technology.  As 2016 comes to a close, our marketing team looked back at some of the major topics of conversations, meetings and presentations that we gave this year.  There were 5 big elements that stood out …

A Look-back for 2016: 5 Big Changes to Digital Marketing


Holiday Retail Advertising Guide: Black Friday vs Cyber Monday

For retail brands and advertisers, Black Friday and Cyber Monday are two of the biggest shopping holidays of the year. Fortunately, programmatic advertising can help them reach shoppers looking to nab a deal. But it would be a mistake to target the shoppers for these retail extravaganzas as one audience. New research from Digilant indicates …

Holiday Retail Advertising Guide: Black Friday vs Cyber Monday


MILLENNIAL CONSUMER PERSONA VOTER STUDY

The need for gun control in the U.S is the topic that concerns the most U.S. Millennial voters, 18-36 years old. Their opinion is relevant, since the Millennial population has surpassed Baby Boomers as the largest generation of U.S voters. They are also the most digitally connected generation, freely sharing their preferences, beliefs and opinions in social media environments. A recent …

MILLENNIAL CONSUMER PERSONA VOTER STUDY