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Case Studies
Retail

Objective:
A luxury brand was seeking to increase conversions and site traffic to their website during the busy holiday season. It was important that current brand safety standards where upheld during the course of the campaign and that the goal Cost per Action was met.

Strategy:
Implement the campaign throughout the entire United States over a one month period.

Implementation:

Algorithmic optimization- automatically optimize for media that positively supports the campaign using proprietary technology
Brand safety technology- block ads from appearing next to objectionable content
Contextual targeting- target websites with relevant content, including holiday gift ideas, fashion and other luxury lifestyle sites
Retargeting- re message users who visit the luxury brand’s website but do not complete an online transaction

Results:
Digilant achieved the best Conversion Rate on the plan out of all four providers and was able to meet the goal Cost per Action. In addition the luxury brand expressed their appreciation of Digilant’s managed services because it enabled the team to focus on other areas of the campaign during the busiest season of the year. As a result the brand is increasing their overall spend through the addition of new target segments and is committed to working with Digilant for their Spring campaign.

Travel

Objective:
A budget friendly hotel chain was seeking to drive hotel bookings more cost effectively than current methods and influence downstream revenue.

Strategy:
Target all budget travelers nationally.

Implementation:

Algorithmic optimization- automatically optimize for media that positively supports the campaign using proprietary technology
Contextual targeting- target sites with travel related content
Retargeting- re message users who visit the hotel chain’s website but do not complete an online booking

Results:
Digilant outperformed campaign averages on several key comparisons including Cost per Booking, Return on Investment and Conversion Rate. Digilant was successful in producing 7% of campaign bookings with only 4% of the budget compared to the competition who produced 11.7% with 13% of the budget and Digilant came in second out of all 24 sites on the plan for Cost per Booking and ROI. The hotel chain continues to work with Digilant on a regular basis.

 

Finance

Objective:
A Financial Services Company sought to increase awareness of their domestic and international fund packages while maintaining a competitive cost per action for completion of a funds video.

Strategy:
Target investors with annual earnings of $100k or greater across the U.S. in a brand safe environment.

Implementation:

AIM Index: create a custom list of webpages that uphold ad visibility and semantic relevance standards
Algorithmic optimization: automatically optimize for media that positively supports the campaign using proprietary technology
Brand safety technology: block ads from appearing next to objectionable content
Contextual targeting: target sites with relevant financial services content
Retargeting: re message users who visit the financial services company’s site but do not view the funds video

Results:
Digilant outperformed all other 14 vendors for Cost per Action, Cost per Click and total number of Conversions. The Financial Services Provider has since committed to working with Digilant on their next campaign.