A luxury brand was seeking to increase conversions and site traffic to their website during the busy holiday season. It was important that current brand safety standards where upheld during the course of the campaign and that the goal Cost per Action was met.
Implement the campaign throughout the entire United States over a one month period.
Algorithmic optimization- automatically optimize for media that positively supports the campaign using proprietary technology
Brand safety technology- block ads from appearing next to objectionable content
Contextual targeting- target websites with relevant content, including holiday gift ideas, fashion and other luxury lifestyle sites
Retargeting- re message users who visit the luxury brand’s website but do not complete an online transaction