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Digilant Acquires Programmatic Agency Anagram

Digilant Acquires Programmatic Agency Anagram

Digilant Acquires Programmatic Agency Anagram Expanding Programmatic Capabilities and Services   Boston – March 23, 2017. Digilant, a global provider of customized programmatic ad buying solutions and services, today announced it has acquired Anagram, a programmatic marketing agency. Anagram was founded in 2015 with the goal of bringing clients a fully transparent approach to programmatic marketing, with …

Elisha Heaps Joins Digilant as Global Chief Data Scientist

Elisha Heaps Joins Digilant as Global Chief Data Scientist

  Boston – March 14, 2017. Digilant, a global provider of customized programmatic ad buying solutions and services, today announced the appointment of Elisha Heaps as Global Chief Data Scientist. In her new role, Ms. Heaps will be responsible for architecting scalable, proprietary big data optimization strategies as part of Digilant’s product vision. She will also oversee …

5 Programmatic Advertising Tips to Boost Performance

5 Programmatic Advertising Tips to Boost Performance

By Wesley Farris Director of Partnerships at Digilant   Programmatic has evolved considerably. What was once an experimental technology, has now morphed into a cross-channel, data-driven ecosystem with unlimited opportunity and strategic value. In fact, U.S. programmatic spending continues to rise – it is expected to surpass over $27 billion by the end 2017, according to e-marketer. Today, …

Digilant and PepsiCo Partner on Custom Programmatic e-Learning Solution

Digilant and PepsiCo Partner on Custom Programmatic e-Learning Solution

Digilant University provides Pepsico employees with digital marketing education to operate in explosive programmatic market in LATAM Boston – December 8, 2016. Digilant, a global programmatic media company that partners with agencies and brands on custom digital advertising solutions, today announced the launch of Digilant University with PepsiCo in Mexico. The custom e-learning portal is designed to provide …

General Olympics Fans vs. Targeted Olympics Fans

Digilant leveraged its Consumer Persona technology to conduct a study that took a deeper look into the interests, preferences and behavior of consumers who are General Olympics Fans vs. Niche Olympic Sports Fans. The study reveals key differences between these two audiences – for example, consumers who are rugby fans and skiers are 154.23% more …

The Value of Holistic Data in a Cross-Device Campaign

Political campaigns, campaigns for change and advertising campaigns all emerge from a similar foundation of wanting to connect with a larger group of people for a common cause. But to find that connection easily, to spread the message and see tangible results, a campaign starts with two founding principles: a message and an audience. These …

Consumer Persona

  The development of our Consumer Persona allowed Digilant to introduce a proprietary programmatic targeting method that converts thousands of raw digital data points into new audiences. It delivers the best of all the targeting techniques but with the added benefit of customization in real-time. By building a custom data strategy, Digilant can find an advertiser’s […]

Data Activation: The Cookie Tale

Digilant helps advertisers leverage insights to make better media buying decisions. A better understanding of audiences will result in matching more consumers to the right ad at the right time throughout their consumer journey.  English Download | Spanish Download