Infographics

A Look-back for 2016: 5 Big Changes to Digital Marketing

Working in ad-tech we live with constant change as well as the challenges of keeping up with the pace of new technology.  As 2016 comes to a close, our marketing team looked back at some of the major topics of conversations, meetings and presentations that we gave this year.  There were 5 big elements that stood out …

A Look-back for 2016: 5 Big Changes to Digital Marketing

Holiday Retail Advertising Guide: Black Friday vs Cyber Monday

For retail brands and advertisers, Black Friday and Cyber Monday are two of the biggest shopping holidays of the year. Fortunately, programmatic advertising can help them reach shoppers looking to nab a deal. But it would be a mistake to target the shoppers for these retail extravaganzas as one audience. New research from Digilant indicates …

Holiday Retail Advertising Guide: Black Friday vs Cyber Monday

MILLENNIAL CONSUMER PERSONA VOTER STUDY

The need for gun control in the U.S is the topic that concerns the most U.S. Millennial voters, 18-36 years old. Their opinion is relevant, since the Millennial population has surpassed Baby Boomers as the largest generation of U.S voters. They are also the most digitally connected generation, freely sharing their preferences, beliefs and opinions in social media environments. A recent …

MILLENNIAL CONSUMER PERSONA VOTER STUDY

US Voter Persona Study: Trump and Clinton Voters Across 3 Generations

Digilant’s US Voter Persona Study combined Consumer Persona with third party consumer data to predict the likelihood of a user to take a particular action. In the case of this study, the action is visiting the polls and voting for either Hillary Clinton or Donald Trump. Consumer Persona digested third party data segments based on …

General Olympics Fans vs. Targeted Olympics Fans

Digilant leveraged its Consumer Persona technology to conduct a study that took a deeper look into the interests, preferences and behavior of consumers who are General Olympics Fans vs. Niche Olympic Sports Fans. The study reveals key differences between these two audiences – for example, consumers who are rugby fans and skiers are 154.23% more …

Data Activation: The Cookie Tale

Digilant helps advertisers leverage insights to make better media buying decisions. A better understanding of audiences will result in matching more consumers to the right ad at the right time throughout their consumer journey.  English Download | Spanish Download