Whitepapers

I-COM GLOBAL SUMMIT 2016 SEVILLE: Making Data Human

The 7th edition of the I-COM Global Summit gathered 400 experts in Smart Data Marketing from 30 different countries in Seville, Spain. After a week of insightful presentations, innovative projects and a good dose of Spanish culture and fun, one thing was clear: in order to make data human, people need to be at the …

I-COM GLOBAL SUMMIT 2016 SEVILLE: Making Data Human

A Fresh Approach To Look-Alike Modeling

Marketers are continually working towards new advertising strategies that will reach larger audiences, but their marketing spend still needs to be focused on reaching the right audiences. Look-alike modeling continues to be a well-proven tool for extending reach, because it finds new targets that look like an advertiser’s best customers, getting returns on investment that …

A Fresh Approach To Look-Alike Modeling

Consumer Persona

Consumer Persona takes advantage of everything advertisers can learn about their converters or best customers by analyzing real-time data from an active campaign or pixel and building a highly accurate picture of who is really engaging and converting. The technology identifies unique target audiences with over 100 or more data points to create personas and calculate potential …

Consumer Persona

A Marketers’ Recipe for Activating Data in 6 Steps

As the efficiency provided by advertising technology becomes greater so to is the shift towards leveraging the advertiser’s owned data to fuel ad decisioning. By adding owned data to the mix, marketers can better understand customer behavior and attributes and enrich external data sources. This paper includes a recipe for marketers on how to put together the …

A Marketers’ Recipe for Activating Data in 6 Steps

Addressing Four Key Issues For Programmatic Ad Buying

This whitepaper was written in collaboration with Digilant and MIT Technology Review Custom. The paper is designed to provide a primer for marketers on four key issues that confront today’s digital advertising landscape, specifically with regards to programmatic ad buying, as well as a checklist of what questions you should be asking your vendors.  

Addressing Four Key Issues For Programmatic Ad Buying

Navigating Planet Ad Tech

The promise of ad technology is to get marketers closer to their customers via data analysis, immediate valuation and distribution. This means using data to accurately identify audiences, determine the value of those audiences, and deliver the right messages to them instantly. The problem is there’s an abundance of ad tech firms all trying to …

Navigating Planet Ad Tech