As Programmatic buying continues to become a key component of the Digital Advertising Industry, our clients have come to us and asked us to partner with them to fulfill a greater education need. With this program we are helping their teams understand Programmatic buying in the context of their jobs in a way that is meaningful to them.

“We are devoting an important part of our advertising budget to programmatic buying and we need to better understand this system internally, to extract more knowledge of our data and optimize each campaign,” Francisco Cotera, group manager of Digital Media PepsiCo Mexico.

To register for Digilant University or to find how your company can purchase user licenses for this program, send us an email at info@digilant.com or call us at: +1 844 344 4526


Programmatic Buying 101: What Is A Private Marketplace?

A Private Marketplace refers to a real-time bidding (RTB), invitation-only, auction environment for digital and programmatic advertising that leverages publishers’ online ad inventory, typically to a select number of advertisers. Inventory is bought and sold at an impression level and is a one-on-one deal between publisher and buyer, facilitated through a private marketplace. It allows …

Programmatic Buying 101: What Is A Private Marketplace?

Programmatic Buying 101: Key Performance Indicators (KPIs) And The Meaning in Metrics

Digital Advertising Impressions Metrics and pricing models are KPIs that let advertisers and publishers understand how well a programmatic campaign is performing. As impressions tell us how many ads were viewed, they can also be used to calculate their scheduling and cost. For this pricing model, the user is often looking to reach a large …

Programmatic Buying 101: Key Performance Indicators (KPIs) And The Meaning in Metrics