Estudios

I-COM GLOBAL SUMMIT 2016 SEVILLE: Making Data Human

The 7th edition of the I-COM Global Summit gathered 400 experts in Smart Data Marketing from 30 different countries in Seville, Spain. After a week of insightful presentations, innovative projects and a good dose of Spanish culture and fun, one thing was clear: in order to make data human, people need to be at the …

I-COM GLOBAL SUMMIT 2016 SEVILLE: Making Data Human

Una nueva aproximación al Modelo Look-Alike (Modelo por similitud)

Los profesionales del marketing trabajan continuamente en el desarrollo de nuevas estrategias para llegar a audiencias cada vez más amplias. Sin embargo, no deben perder de vista que sus inversiones tienen que servir para encontrar al público más adecuado. El modelo ‘look-alike’ (por similitud) sigue siendo una herramienta útil, para ampliar el alcance de las …

Una nueva aproximación al Modelo Look-Alike (Modelo por similitud)

Consumer Persona

Consumer Persona takes advantage of everything advertisers can learn about their converters or best customers by analyzing real-time data from an active campaign or pixel and building a highly accurate picture of who is really engaging and converting. The technology identifies unique target audiences with over 100 or more data points to create personas and calculate potential …

Consumer Persona

La Receta de un Profesional de Marketing Para Activar Data, en Solo 6 Pasos

El aumento de la eficiencia en tecnología publicitaria, provoca a su vez un incremento en el enfoque para aprovechar los propios datos del anunciante, enriqueciendo así las decisiones sobre campañas publicitarias. La inclusión de datos propios en el mix, permite entender mejor el comportamiento del consumidor y enriquecer fuentes de datos externas. Este informe incluye …

La Receta de un Profesional de Marketing Para Activar Data, en Solo 6 Pasos

Addressing Four Key Issues For Programmatic Ad Buying

This whitepaper was written in collaboration with Digilant and MIT Technology Review Custom. The paper is designed to provide a primer for marketers on four key issues that confront today’s digital advertising landscape, specifically with regards to programmatic ad buying, as well as a checklist of what questions you should be asking your vendors.  

Addressing Four Key Issues For Programmatic Ad Buying

Navigating Planet Ad Tech

The promise of ad technology is to get marketers closer to their customers via data analysis, immediate valuation and distribution. This means using data to accurately identify audiences, determine the value of those audiences, and deliver the right messages to them instantly. The problem is there’s an abundance of ad tech firms all trying to …

Navigating Planet Ad Tech