Noticias

5 Consejos para Aumentar el ROI de la Compra Programática de Medios

By Pedro Robert, Director de Gestión de Productos de Digilant a nivel Global   La compra programática de publicidad ha evolucionado considerablemente hasta transformarse en un ecosistema multicanal muy eficaz basado en el data, con oportunidades ilimitadas y un indiscutible valor estratégico para los anunciantes. De hecho, la inversión en publicidad programática en Estados Unidos, el …

Alan Osetek, nuevo CEO Global de Digilant

Potenciará el desarrollo que está experimentando Digilant a nivel internacional e impulsará el liderazgo de la compañía en publicidad programática Osetek cuenta con más de 20 años de experiencia en las industrias de la publicidad y la tecnología. Era presidente Global de Resolution Media, compañía perteneciente a Omnicom Media Group. A lo largo de sus …

Are You Rinsing and Recycling Your Marketing?

Written by Digilant’s Chief Strategy Officer & Data Scientist: Krishna Boppana.   One of the promises of buying digital media programmatically is scale, unlimited users at a high frequency and low cost of media. Today, when running Direct Response or performance based campaigns, retargeting is still the best performing tactic because programmatic is very efficient …

Digilant Opens 3 Offices In South America

September 8, 2015 – Tyler Loechner, MediaPost Digilant, a Boston-based programmatic media-buying company, on Tuesday announced it has opened three new offices with a focus on South America. The company has opened shop in Santiago, Chile; Lima, Peru; and Monterrey, Mexico. The company already had offices in Mexico (in Mexico City), Brazil and Colombia. To …

Boston Marketing, Ad Tech Firms Get Their Very Own LUMA-Inspired Chart

September 3, 2015 MediaPost It may not be Silicon Valley, but Boston has proven to be a formidable breeding ground for some successful digital marketing companies. Jebbit, a Boston-based “post-click marketing platform,” decided to round up all of these Boston marketing and advertising technology companies and display them in a Lumascape-like chart. One of the busiest …

HMTL5 mató a la estrella del vídeo

September 3, 2015  – Ticbeat Empieza septiembre y acaba el verano para la gran mayoría de las personas. También termina este año el largo camino de Adobe Flash, que ha discurrido entre muchos éxitos y algunas cuestiones. Desde el día 1 de este mes, Chrome –el navegador con mayor cuota de mercado– bloquea la tecnología Flash (Firefox ya …

Mass. is home to more than 60 marketing and advertising tech firms – here’s why

September 1, 2015 – Boston Business Journal Companies in the field of marketing and advertising technology have been in the news lately because they’re growing significantly in the Boston area. In fact, according to marketing technology startup Jebbit, the Bay State is home to more than 60 companies in the marketing and ad-tech space. Enlarge That’s largely …