Viewability, Quality, Price and The Never-ending Quest For Premium Inventory: Getting to RTB 2.0

The perennial lament of both buyers and sellers during this explosion in RTB and exchange-based advertising has been the low quality of placements, the remnant inventory posing as ‘premium’ in the system, complex technologies that add lag and reduce publisher margins, and increasingly the question over whether these ads even are being seen. In order for RTB to move beyond its “Race To The Bottom” reputation it needs to solve for quality. Find out how during this session.

Digilant CEO, Edward Montes, will co-lead a discussion titled, "Targeting Across Devices," during this full-day event hosted by LiveRamp. Join in the conversation to determine the best strategies for reaching your audience in a fragmented marketplace. 

The  Congress E-Commerce Brazil - Customer Experience  is the largest industry event in Latin America and 1,000 delegates will gather in Sao Paulo. The conference focuses on the customer experience in operation of e-commerce.

Managing Director Fabrizio Bruzetti will participate in a panel titled, Advertising 2.0- Running Optimized Digital Campaigns that Focus on Customers Expereince and Achieve Positive ROI.