Agencies look for trust and flexibility in an ad technology partner. Digilant is the only ad technology partner who will customize the platform to meet your business needs:
The most important component to your agency’s success – and your own career’s success – is satisfied customers. And no factor is more important to producing satisfied customers than the performance of the marketing tactics you plan, buy, create and manage for them. However, “performance” has become much more complex and multi-dimensional to demonstrate because of the challenges posed by cross channel marketing management and cross-channel marketing analytics.
Every successful digital marketing campaign begins with a seed; a kernel of knowledge about the customer and the content they consume. That seed may come from existing first-party data or from a parameterized pixel on a website. With Digilant you can use the seed to discover the right media for your client, along with the specific user attributes that drive an action—such as behavior, geography and demographic category.
Built as a fully integrated stack incorporating best of breed database and reporting technologies, Digilant’s better advertising platform for multicultural marketers deploys advanced analytics on large volumes of data for cross-channel campaign optimization.
To expand your audience for full-funnel marketing, Digilant applies patent-pending processes: Audience Index and Page Index. Page Index leverages Latent Semantic Analysis to identify web pages that are highly relevant to Latinos, African Americans, Asian Americans, LGBT and other multicultural categories. Audience Index analyzes the attributes of converted users and applies predictive modeling to create a custom list of new users with similar productive profiles who are likely to convert in the future.
To improve the efficiency of direct publisher buys, Digilant offers Brand Connect. Brand Connect allows you to optimize your reserved inventory, improving overall quality of inventory and creating a better advertising environment.
The Digilant team offers 24-7 support for all our agency partners.