Consumer Persona

 

The development of our Consumer Persona allowed Digilant to introduce a proprietary programmatic targeting method that converts thousands of raw digital data points into new audiences. It delivers the best of all the targeting techniques but with the added benefit of customization in real-time.

By building a custom data strategy, Digilant can find an advertiser’s best converters and discover new users they weren’t even thinking about. We believe that our customized programmatic approach is the end of “one-size-fits-all marketing”.