Programmatic Power With Thoughtful Human Insights.

See how Digilant elevates ad targeting from smart to downright genius



Full Service Programmatic

Digilant provides programmatic solutions for marketers to plan, execute and report on their digital media campaigns. Leveraging years of experience in ad operations and MAIA to navigate massive data sets.

Whether this is the first time running a programmatic campaign or the hundredth, our team of experts will work with you to meet all your KPIs as well activate marketing strategies that are unique to your brand.

All Supported Service features, plus:

  • Media Planning
  • Creative Messaging Architecture
  • Expert Campaign Setup
  • Trafficking/Ad Ops
  • Daily Optimization
  • Weekly Reporting
  • Final Campaign Analysis
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Self-Service (Full or Hybrid)

Digilant offers self-service programmatic through the MediaMath platform which allows advertisers to manage their own digital advertising campaigns across display, video, social and mobile channels, in real-time, using real-time bidding (“RTB”). Digilant also provides comprehensive reporting tools, including performance insights across multiple variables such as audience characteristics, ad format, site category, website, device, creative type, and geography. In addition, our platform allows for a unified view of consumers’ interactions with transparent reporting, resulting in improved learnings.

Owning programmatic doesn’t mean you have to do it all yourself! Self-service also includes:

  • Ongoing one-on-one training
  • Robust Knowledge Base
  • Campaign planning advisory
  • Expert campaign setup (optional)
  • Fully staffed Help Desk for troubleshooting
  • Recurring check-in meetings
  • Unlimited support
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In-Housing & Consulting

Driven by concerns over transparency, brand safety, viewability and fraud, many of the world’s biggest brands are thinking about bringing their programmatic strategies in-house.

By in-sourcing programmatic brands hope to attain increased control over how budgets are spent, a reduction in the proportion of ad spend eaten up by fees and tech providers, and better visibility into where ads are placed.

But the cost and complexity of taking programmatic in-house means it’s not a viable solution for the majority of brands to undertake on their own.

This is where Digilant can help.

Flexible in our engagement model

We understand and embrace the rise of insourcing media functions among leading brands. We offer fully managed services, consulting, and also work with many clients who are self-service customers. In these cases, we provide the training and ongoing support required to operate having an in-house capability exceptionally well. A typical engagement for us involves beginning the relationship on a managed service basis, and moving the client toward a self-service relationship over time.

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Digilant is a programmatic buying company, designed for both agencies and brands. We connect people and technology to create a perfect blend of strategy, insight and efficiency that will elevate any marketing team to find massive success. We also support advertisers who are moving towards programmatic self-sufficiency by aligning with and training them on the right set of programmatic platforms and technologies.

Using MAIA – Marketing, Artificial Intelligence and Analytics – the harmonious combination of machine power and human expertise behind all things DIGILANT, we intelligently navigate massive data sets. MAIA enables marketers to use data as a currency to generate more efficient media buys, make better informed decisions, optimize and drive performance across all digital channels and campaigns.

Today Digilant continues to be an innovator in the programmatic space by translating the complicated signals coming from a sea of data.

Digilant has had its hands in the programmatic space for many years, having designed and developed the first Trading Desk and the first Data Management Platform (DMP) in the industry.

Digilant is an independent global company founded by the Rodés family through their family office of Inversiones y Servicios Publicitarios (ISP) and continues to be fully owned by them. Digilant is an ispDigital Group company.



Digilant supports agencies by giving them the ability to deliver and win RFPs by providing programmatic strategy and set-up across all channels. Agencies who need quick-start support to get campaigns up and running or those with limited resources can count on us for all their programmatic and digital advertising needs.

A dedicated Digilant account manager will be assigned to you from day one, who will be your single point of contact for support, training, and implementation, so that nothing falls through the cracks.


Marketers at today’s brands are challenged with measuring, analyzing and predicting the behaviors of their consumers. Marketers have to be proficient in all the digital channels and are at the mercy of systems and software that are constantly evolving; thus leaving them exposed to overspending, fraud and overall concern for their brand safety.

At Digilant we partner with industry leading platforms that are driving innovation for the ad-tech industry.  We use data as a currency, to not only build the most accurate audiences to target, but to give brands the ability to see the whole picture – how strategy, data, inventory and reporting all work together.

A dedicated Digilant account manager is always available to make sure that marketers are successful with programmatic campaign implementation and to give brands thoughtful human insights on what matters most to them rather on just how to spend more budget.


Digilant's leadership team has many decades of programmatic and digital advertising experience between them.



+1 (844) 344 4526
2 Oliver Street suite #901 Boston, MA 02109


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