14: The Wild West of Contextual Marketing w/ Alan Osetek

The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones. But how do you win? By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way. Listen to Rick Holmes interview Alan Osetek, CEO of Digilant, a global programmatic solutions …

A Surprising Programmatic Development of 2016

Ocean Fine, director of agency and strategic partnerships at Factual speaks with Alan Osetek, global CEO of Digilant, about programmatic in 2016 and the interesting ways it benefits marketers. – See more at: http://www.imediaconnection.com/article/237791/161213-imedia-editors-a-surprising-programmatic-development-of-2016#sthash.wGgAzRCP.dpuf

Digilant Launches Platform To Educate Clients On Programmatic Marketing

Digilant, a programmatic media company, announced on Wednesday the launch of Digilant University, an e-learning portal to educate agencies and brands about digital media and programmatic advertising. The first iteration of Digilant University, developed through a partnership with education and development company CoreAxis, will train PepsiCo staff in Mexico. The self-guided courses will be released …

MILLENNIAL CONSUMER PERSONA VOTER STUDY

MILLENNIAL CONSUMER PERSONA VOTER STUDY

The need for gun control in the U.S is the topic that concerns the most U.S. Millennial voters, 18-36 years old. Their opinion is relevant, since the Millennial population has surpassed Baby Boomers as the largest generation of U.S voters. They are also the most digitally connected generation, freely sharing their preferences, beliefs and opinions in social media environments. A recent …

Trump and Clinton Voters Across Three Generations

Digilant presenta i risultati di una ricerca di insight dell’audience: US Voter Persona Study: Trump and Clinton voters Across Three Generations. Lo studio rivela importanti informazioni sul pubblico, le preferenze, gli interessi e i comportamenti degli elettori americani che sostengono Hillary Clinton e Donald Trump. Lo studio prende in esame il pubblico degli elettori attraverso …

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