Benefits of Combining Influencer Marketing With Programmatic Media Buying

Benefits of Combining Influencer Marketing With Programmatic Media Buying

Before we could scroll through Amazon’s customer review sections for the truth about products or check out Twitter feeds for trending hashtags that sometimes criticize brands delivering subpar experiences, most consumers relied on more personal offline sources to find the endorsements they needed to influence their final purchase. It’s no wonder why these two worlds …

Programmatic Media Buying 101: What is GDPR (General Data Protection Regulation)? What Does It Mean For Digital Advertising?

Programmatic Media Buying 101: What is GDPR (General Data Protection Regulation)? What Does It Mean For Digital Advertising?

Over the past few months, the GDPR (General Data Protection Regulation) acronym has been thrown around often in the programmatic media industry, as everybody scrambles to define what it means for them and how to apply it.  At least on this side of the ocean, it seems like most digital marketers are still unaware of …

A Dinner Conversation in NYC About Digital & Programmatic Advertising Trends

A Dinner Conversation in NYC About Digital & Programmatic Advertising Trends

On Tuesday, May 8th we hosted dinner and conversation at 230 Fifth Rooftop in Manhattan.  Digilant‘s Executive Chairman, Alan Osetek moderated an intimate dinner discussion on the next evolution in integrated digital marketing solutions with digital experts:   Lauren Fisher, Principal Analyst at eMarketer Chris Tuleya, EVP, Global Innovation at Underscore Rob Freeman, Vice President at Venbrook.   As programmatic technology becomes a commodity …

Programmatic & Digital Advertising Leader Adds Jenna Umbrianna Gino to Executive Suite

Programmatic & Digital Advertising Leader Adds Jenna Umbrianna Gino to Executive Suite

The Addition of Industry Veteran Bolsters Anagram’s Market-Leading Programmatic Capabilities   BOSTON, May 2, 2018 /PRNewswire/ — Today, Anagram — a digital media agency built for the modern marketing era, and part of the ispDigital group of digital marketing technology companies — announced the hiring of Jenna Umbrianna Gino as Chief Client Officer. In her …

Programmatic Media Buying 101: Programmatic Creative is the Future for Display Advertising

Programmatic Media Buying 101: Programmatic Creative is the Future for Display Advertising

Digital advertising that includes both high quality creative and relevant messaging is increasingly a high priority for media buyers and marketers.  Advertisers see no reason why creative, rich media, and programmatic should be mutually exclusive –­ it’s the combination that achieves engagement and results with consumers. The combination of programmatic and engaging creative offers a …

7 Things Brands Need to Know Before In-Housing Programmatic Media Buying

7 Things Brands Need to Know Before In-Housing Programmatic Media Buying

In 2018, brands and marketers have made it clear that they  want increased control of their programmatic advertising efforts. Digital advertising spend is estimated to overtake offline spend, with programmatic already surpassing direct digital buying. In more advanced markets, the media buying industry is aimed at a programmatic future.   Marketers have grown frustrated with …

Programmatic Buying 101: The Difference Between First and Second Price Auctions in RTB

Programmatic Buying 101: The Difference Between First and Second Price Auctions in RTB

If you are buying advertising programmatically then you are most likely using either a first or second price auction bidding process.  Most recently there has been more talk of moving towards first price auctions because of the popularity of header bidding.  DSPs (Demand Side Platforms) have traditionally been set up to use second-price auctions and …

Amazon Advertising Platform (AAP) Uses Attribution to Win Over Programmatic Media Buyers

Amazon Advertising Platform (AAP) Uses Attribution to Win Over Programmatic Media Buyers

Amazon’s theme of go big or go home remains consistent when it comes to it’s most recent moves in the programmatic advertising space.  Their DSP is already the 3rd most popular for media buyers and is seeing a 50% growth in adoption.  The popularity of Amazon’s DSP isn’t because of the platform itself and they …

Programmatic Buying 101: Why Are Marketers Talking About Blockchain Technology?

Programmatic Buying 101: Why Are Marketers Talking About Blockchain Technology?

Will Blockchain be the technology that solves the programmatic industry woes, or is it just another buzzword that we need to add to our vernacular in case someone brings it up in a conversation? Either way it helps to know why people are talking about blockchain technology and how it will help or change the …

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