Digilant Acquires Programmatic Agency Anagram

Digilant Acquires Programmatic Agency Anagram

Digilant Acquires Programmatic Agency Anagram Expanding Programmatic Capabilities and Services   Boston – March 23, 2017. Digilant, a global provider of customized programmatic ad buying solutions and services, today announced it has acquired Anagram, a programmatic marketing agency. Anagram was founded in 2015 with the goal of bringing clients a fully transparent approach to programmatic marketing, with …

Elisha Heaps Joins Digilant as Global Chief Data Scientist

Elisha Heaps Joins Digilant as Global Chief Data Scientist

  Boston – March 14, 2017. Digilant, a global provider of customized programmatic ad buying solutions and services, today announced the appointment of Elisha Heaps as Global Chief Data Scientist. In her new role, Ms. Heaps will be responsible for architecting scalable, proprietary big data optimization strategies as part of Digilant’s product vision. She will also oversee …

5 Programmatic Advertising Tips to Boost Performance

5 Programmatic Advertising Tips to Boost Performance

By Wesley Farris Director of Partnerships at Digilant   Programmatic has evolved considerably. What was once an experimental technology, has now morphed into a cross-channel, data-driven ecosystem with unlimited opportunity and strategic value. In fact, U.S. programmatic spending continues to rise – it is expected to surpass over $27 billion by the end 2017, according to e-marketer. Today, …

Digilant and PepsiCo Partner on Custom Programmatic e-Learning Solution

Digilant and PepsiCo Partner on Custom Programmatic e-Learning Solution

Digilant University provides Pepsico employees with digital marketing education to operate in explosive programmatic market in LATAM Boston – December 8, 2016. Digilant, a global programmatic media company that partners with agencies and brands on custom digital advertising solutions, today announced the launch of Digilant University with PepsiCo in Mexico. The custom e-learning portal is designed to provide …

Digilant and PepsiCo Partner on Custom Progrommatic e-Learning Solution

Boston – December 8, 2016. Digilant, a global programmatic media company that partners with agencies and brands on custom digital advertising solutions, today announced the launch of Digilant University with PepsiCo in Mexico. The custom e-learning portal is designed to provide agencies and brands with an in-depth curriculum on programmatic advertising and digital media. Programmatic media buying continues …

Are You Rinsing and Recycling Your Marketing?

Written by Digilant’s Chief Strategy Officer & Data Scientist: Krishna Boppana.   One of the promises of buying digital media programmatically is scale, unlimited users at a high frequency and low cost of media. Today, when running Direct Response or performance based campaigns, retargeting is still the best performing tactic because programmatic is very efficient …

ispDigital Names Juan Rodés General Counsel and Chief Privacy Officer

Legal Veteran Joins Company to Oversee Legal and Security Matters amid Rapid Company Growth Barcelona – July 14, 2015 – ispDigital, a technology-based marketing services holding company building innovative cross channel marketing solutions at the intersection of paid, earned and owned media, today announced that Juan Rodés has joined the company as General Counsel and Chief …

ispDigital Names Miguel Prieto Global Chief Financial Officer

Digital Media CFO Veteran Joins as Company Continues Global Momentum BOSTON and MADRID, June 26, 2015 – ispDigital, a technology-based marketing services holding company building innovative cross channel marketing solutions at the intersection of paid, earned and owned media, today announced that Miguel Prieto has joined the company as global Chief Financial Officer. At ispDigital, Mr. Prieto …