A Media Buyers Lunch Conversation About Breaking Media Silos in Kansas City

A Media Buyers Lunch Conversation About Breaking Media Silos in Kansas City

  On Tuesday, November 14, Digilant hosted a discussion and lunch at Stock Hill KC on the Country Club Plaza in Kansas City.  I joined local digital media agencies and brands to hear their colleagues discuss their approach to integrated planning and media silos. During this intimate lunch conversation Raquel Rosenthal, CRO at Digilant U.S. moderated the conversation with …

Programmatic Buying 101: Why Marketers Are Talking About Attribution?

Programmatic Buying 101: Why Marketers Are Talking About Attribution?

Digital media buyers started using attribution measurement as a way to understand which aspects of their programmatic, social and search campaigns are contributing the most to campaign performance and/ or lead generation. In digital advertising, attribution measurement can now be done at a user-specific level, what this means is the that most ad-tech platforms apply …

Calling All Marketers: 6 Reasons to Get on the Programmatic Buying Bandwagon for the Holidays

Calling All Marketers: 6 Reasons to Get on the Programmatic Buying Bandwagon for the Holidays

Despite what might be considered setbacks for the programmatic industry in 2017, like the YouTube ad controversy and the constant battle against “bots” and “ad fraud” – more and more marketers are investing in programmatic advertising. eMarketer estimates nearly four of every five US digital advertising display dollars will have been transacted programmatically in 2017, totaling …

Digilant Releases New Holiday Media Planning Guide

Digilant Releases New Holiday Media Planning Guide

Shopping Data & Insights for Planning Effective Programmatic Campaigns   Boston – October 17, 2017.  Today, Digilant, a global provider of programmatic ad buying solutions and services, released a report that captures relevant data for advertisers and media buyers about Holiday shoppers’ consumer behavior and motivations to help brands make their marketing investments more profitable. …

Why Media Buyers Need to Focus on the Consumer Using a Journey Map?

Why Media Buyers Need to Focus on the Consumer Using a Journey Map?

By Mike Addonizio, Director, Platform Solutions at Digilant   Stop the Channel Obsession The complication of today’s digital media landscape has confused advertisers. It seems advertising’s most proven and basic principles, such as communicating the right message to the right person at the right time, are getting lost to an infatuation with channels and irrelevant metrics. …

Last Month in Digital Media News

Last Month in Digital Media News

The advertising industry and digital media buying specifically, requires attention to the latest trends. New ideas, new upcoming technologies and the changes in the behavior of the consumers make it necessary for forward thinking marketers to be attentive to all the industry news. This evolving industry, makes it very complicated to compete in equal conditions …

Programmatic Media Buying 101: Digital Marketing Data Sources, How to Apply Them?

Programmatic Media Buying 101: Digital Marketing Data Sources, How to Apply Them?

The rise of digital advertising has given marketers fuel to reach their ultimate marketing goal: connect the actions of users into a meaningful whole. When marketers know a lot about their consumers, advertising is personally relevant and more effective. Personalization of brand experiences is a powerful way to drive conversion – and in digital advertising, …

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