Digilant Announces MAIA: Programmatic Power With Human Insights

Digilant Announces MAIA: Programmatic Power With Human Insights

Marketing, Artificial Intelligence & Analytics for the Modern Marketer Boston — December 18, 2018 Today, Digilant — a programmatic media buying services company — introduced MAIA: Marketing, Artificial Intelligence and Analytics. This straightforward yet powerful infrastructure will be used to power DIGILANT and offers advertisers the harmonious combination of programmatic power and human derived insights, …

Healthcare Marketers Gain Programmatic Power Using Unique Deterministic Data

Healthcare Marketers Gain Programmatic Power Using Unique Deterministic Data

Digilant And HealthLink Dimensions Partner To Help Marketers Go All-In On Digital Boston — November 15, 2018  Today, Digilant, a programmatic media buying services company, announced that to address a pressing market need, Digilant and HealthLink Dimensions have joined forces to create a powerful partnership, specifically designed to address the demands of healthcare and pharmaceutical …

Defining the Impact of Programmatic Buzzwords over Brews In Kansas City: AI, Blockchain, Attribution, & More

Defining the Impact of Programmatic Buzzwords over Brews In Kansas City: AI, Blockchain, Attribution, & More

On Wednesday, October 3rd I attended Digilant’s gathering of digital marketers at Boulevard Brewery in Kansas City for a lunch panel around the topic of “Defining the Impact of Programmatic Advertising Buzzwords.” While guests tasted a variety of brews and ate a delicious lunch, CEO of Digilant, Raquel Rosenthal, moderated a panel with: –       Claire …

Programmatic Media Buying 101: Bid Shading And Bid Caching Defined

Programmatic Media Buying 101: Bid Shading And Bid Caching Defined

Programmatic auctions are experiencing a big shift in the way inventory is priced. Media buyers who have been using second price auction strategies are finding that more and more SSPs are moving to first price auctions.  In the second quarter of 2018 a report by Getintent found that 43.3% of impressions were sold through first-price auctions, where …

Programmatic Media Buying 101: Why DSPs & DMPs work better together?

Programmatic Media Buying 101: Why DSPs & DMPs work better together?

  Data-driven advertising has been proven to deliver the most effective way of managing an advertiser’s spend as well as the most efficient way to monetize a seller’s digital assets. The effectiveness of data-driven decisions –planning, selling, buying– make it necessary for both sellers and buyers to take as much control of their data as possible, …

Digilant Hosts Panel On Blockchain Innovation in Ad Tech

Digilant Hosts Panel On Blockchain Innovation in Ad Tech

Blockchain Explained for: Digital Marketers, Media Buyers & Advertisers   BOSTON, June 28, 2018 /PRNewswire/ — Digilant, a global provider of programmatic ad buying solutions and services, assembled a panel of speakers in Boston, to discuss the impact of blockchain innovation on the advertising technology industry. The panel was moderated by Adam Cahill, Executive Chairman, …

Programmatic Media Buying 101: Why You Should Add Programmatic Audio To Your Media Plan?

Programmatic Media Buying 101: Why You Should Add Programmatic Audio To Your Media Plan?

Programmatic advertising refers to the buying and selling of digital ad space using special software like DSPs or Ad Networks, built for specifically for digital marketing transactions. It avoids traditional human negotiation and is more efficient, because ad buying in the real world between buyers and sellers can be expensive and unreliable. Programmatic allows for …

Programmatic Media Buying 101: What’s The Difference Between DSPs & Ad Networks

Programmatic Media Buying 101: What’s The Difference Between DSPs & Ad Networks

The current programmatic media buying landscape is really just an extension of the traditional two-party system between advertisers and publishers. If you keep in mind what is being sold, who is selling it and who is buying, it should become a little clearer. So What is the Difference Between DSPs and Ad Networks?  The acronym …

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