Your Cookies Are Stale

Mike Addonizio, Director of Platform Solutions at Digilant, considers the age of the cookie as it draws to a close, and asks: what’s next for digital marketers? For the digital advertising industry, cookies are still the dominant data currency of today. Much of programmatic media-buying technology, and the way we deliver billions of digital ads, depends …

3 Keys to Successful Digital Marketing

3 Keys to Successful Digital Marketing

  The current state of the consumer-brand relationship lends itself to digital marketing strategies that cross channels, devices, and audiences, analyzing performance in real time for constant optimization. When done properly, you’ll increase scale and decrease ad spend, promoting products and services on the digital platforms that will yield the highest conversion rates.   However, creating a …

How to Become a Better Programmatic Marketer?

How to Become a Better Programmatic Marketer?

  Programmatic ad buying has gone from being an advertising technology used only by the largest of businesses, to a key marketing tactic for any for any brand that wants to be seen and heard in today’s constantly expanding digital ecosystem. Despite its widespread prevalence, programmatic ad buying is an advertising practice that requires sophisticated …

Email A Distant Fourth In Back-To-School Sales

Companies offering back-to-school promotions are running up against a tight deadline. Of parents surveyed, 60% wait until August to shop, but 40% begin in July, according to a study by Digilant. However, 23% wait until the last minute to get better deals, and 20% wait until classes begin. These findings were put together by Digilant …

The 10 Best Quotes from our Programmatic US Summit

Mike Addonizio, Director of Platform Solutions, Digilant: “The goal of marketing is not to acquire devices, necessarily, but to acquire and retain real people.” Digilant’s Mike Addonizio took the audience back to 2007, when the cookie ruled supreme. It was a cautionary tale of becoming over-reliant on a single identifier, and he reminded the audience …

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