How Advertisers Can Wield Data Exhaust

Wesley Farris, director of partnerships at programmatic agency Digilant, spoke to eMarketer about how advertisers can make use of data exhaust. What sort of data can a DSP store from a programmatic auction? “Every time a DSP gets a bid request, there are a number of data variables that are passed on: the anonymous user ID, …

Tis the season for programmatic media buying—how marketers can capitalize

As shoppers prepare for gatherings and gift giving, marketers can benefit from campaigns that reflect the evolving purchase locations and behaviors of digital consumers. A new holiday shopping report from programmatic media buying services firm Digilant explains why it’s particularly important this year that advertisers and media buyers make informed and strategic decisions that yield increased returns on digital …

Tis the Season for Programmatic Media Buying: Digilant Releases Holiday Shopping Insights Report

Tis the Season for Programmatic Media Buying: Digilant Releases Holiday Shopping Insights Report

Boston – November 1, 2018  Today, Digilant, a programmatic media buying services company, released a holiday shopping report that presents noteworthy data and insights on consumer retail behavior. This holiday season advertisers and media buyers need to make informed and strategic decisions that yield increased returns on digital ad spend, and Digilant wants to help. …

‘Still in its infancy’: Retailers are still struggling to nail Amazon’s ad offerings

Complicating matters is Amazon’s tendency to refuse to play ball with sellers clearing less than seven-figures in revenue, said Raquel Rosenthal, CEO of the firm Digilant US. “Part of the reason our clients are coming to us to work with Amazon is [Amazon’s] customer service is very poor,” she said. “They’re a huge company. If you’re …

What building a digital media agency has taught us about navigating programmatic

What building a digital media agency has taught us about navigating programmatic

For the first time, spending on digital advertising is greater than television. To experienced advertising professionals, the news didn’t come as a surprise. But its impact is significant for myriad reasons: in 2017, While industry watchers saw this coming for years, it still signifies a monumental shift in the ad business. And all of the players in …

Four Keys to Global Content Marketing Success

Keyword research is a cornerstone of content marketing, and its applicability is amplified in global marketing operations. Karen Moked, VP of marketing at Digilant, a company that operates in almost a dozen countries, remarks, “I’ve learned that it’s critical to develop content based on country-specific keyword inventory, as it’s amazing how target audiences across geographies—even …

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