14: The Wild West of Contextual Marketing w/ Alan Osetek

The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones. But how do you win? By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way. Listen to Rick Holmes interview Alan Osetek, CEO of Digilant, a global programmatic solutions …

A Surprising Programmatic Development of 2016

Ocean Fine, director of agency and strategic partnerships at Factual speaks with Alan Osetek, global CEO of Digilant, about programmatic in 2016 and the interesting ways it benefits marketers. – See more at: http://www.imediaconnection.com/article/237791/161213-imedia-editors-a-surprising-programmatic-development-of-2016#sthash.wGgAzRCP.dpuf

Digilant Launches Platform To Educate Clients On Programmatic Marketing

Digilant, a programmatic media company, announced on Wednesday the launch of Digilant University, an e-learning portal to educate agencies and brands about digital media and programmatic advertising. The first iteration of Digilant University, developed through a partnership with education and development company CoreAxis, will train PepsiCo staff in Mexico. The self-guided courses will be released …

MILLENNIAL CONSUMER PERSONA VOTER STUDY

MILLENNIAL CONSUMER PERSONA VOTER STUDY

The need for gun control in the U.S is the topic that concerns the most U.S. Millennial voters, 18-36 years old. Their opinion is relevant, since the Millennial population has surpassed Baby Boomers as the largest generation of U.S voters. They are also the most digitally connected generation, freely sharing their preferences, beliefs and opinions in social media environments. A recent …

US Audience Insight Study Exposes Lifestyle of Trump and Clinton Voters by Generation

Digilant’s, study provides important audience insights for programmatic advertisers seeking to target Millennial, Generation X, and Baby Boomer Voters in the 2016 Election. Boston – October 25, 2016. Digilant, a global programmatic media company that partners with brands and agencies on custom advertising solutions, today released the results of new audience insight research: US Voter …

iMedia Breakthrough Summit (Santa Barbara, CA)

From native, advertorial, and branded content to SEM, SEO, PPC, and programmatic, the worlds of content, publishing, and media buying are colliding faster than the atoms in a particle accelerator. What does this new world order mean for brands and their agencies? How do publishers take advantage of a democratized buying system? Come learn from …

ispDigital Acquires 83.09% of Antevenio Shares

– 32% of the capital of Antevenio has been purchased during the tender offer that opened on September 5th. – Antevenio is part of ispDigital, together with Acceso and Digilant. The three companies total 1,000+ clients and 500+ professionals. BOSTON, Sept. 21, 2016 /PRNewswire/ — The tender offer launched by ispDigital, owned by the Rodés …

Digilant’s Consumer Persona Video

Digilant’s Consumer Persona Video

Digilant’s Consumer Persona solution is a new way for advertisers to analyze their consumer data and make it more actionable in real-time. This dynamic offering digests first party, third party and Digilant’s proprietary data to elevate audience discovery and programmatic ad targeting from smart to downright genius. Digilant Consumer Persona from Planet Nutshell on Vimeo.

iMedia Brand Summit (Coronado, CA)

Today’s customers have high expectations, to say the least. They adopt new platforms and apps at a staggeringly quick rate, expect the perfect blend of personalization and privacy from their favorite brands, and can leave a brand quickly after a negative experience. At this iMedia Brand Summit, we’ll address the changing consumer behaviors, attitudes, and …

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