CTV: The Next Frontier

CTV: The Next Frontier

2019 was a busy year for CTV, or Connected TV, as Apple TV+ and Disney Plus entered the streaming Olympics. More consumers are continuing to cut ties with linear TV (think standard television sets with ads and scheduled shows) and embrace internet-backed entertainment. These new launches mean big things for consumers, streaming competitors such as …

Marketing Trends: Instagram vs. TikTok

Marketing Trends: Instagram vs. TikTok

TikTok is an app that is quickly growing in popularity across the globe. The word “growing” doesn’t even come close to capturing TikTok’s hype – the app, launched by China’s ByteDance in 2016, has been downloaded over 1 billion times globally. This new entertainment outlet thrives off of short videos that are trendy and humorous. …

Predictions 2020: The Rise of Contextual Advertising

Responsibility in digital advertising: “2020 will be the year of responsibility in digital advertising. The human touch component of programmatic media buying will be more critical than ever, as companies will need to be accountable and transparent with their clients about their buying approaches. There will also be a resurgence in contextual targeting and content alignment …

120 AI Predictions For 2020

120 senior executives featured here, all involved with AI, delivered 2020 predictions for a wide range of topics: Autonomous vehicles, deepfakes, small data, voice and natural language processing, human and augmented intelligence, bias and explainability, edge and IoT processing, and many promising applications of artificial intelligence and machine learning technologies and tools. “AI’s expanded application, …

ATV’s 2020 Outlook: Agency And Platform Execs Weigh In

With 2020 fast approaching, here’s a roundup of thoughts about the big opportunities and challenges for ATV/OTT and video in the year ahead, from executives from leading agencies and platforms. “In 2020, we’ll see a more symbiotic relationship between traditional TV and OTT. With many digital vendors integrating with Vizio and/or Inscape, they are gaining …

5 Questions to Ask a Search Marketing Agency

5 Questions to Ask a Search Marketing Agency

I began a mock “search” for a search marketing agency as everyone begins their important searches: I googled “search marketing agency.” Giving search agencies the benefit of the doubt, I assumed that if they’re selling their capabilities of improving a company’s search results, they themselves should be properly positioning their search marketing. And, lucky for …

How to Use Social Media to Engage Millennial Voters

How to Use Social Media to Engage Millennial Voters

It is no surprise that over 80% of Americans use prominent sites like Facebook, Instagram, Twitter, and Snapchat to stay connected in various communities and informed about current events. The reach of social media has helped transform a number of different industries, from online advertising to e-commerce–but little estimated the true magnitude of social media’s …

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