Consumer Persona

Nike Mexico Uncovers New Persona To Target

Nike Mexico Uncovers New Persona To Target

Nike had a Brand New Digital Team Their data was a mess and their agency of record offered no solutions. They wanted to prove to the Global office that audience analysis using Digilant was superior to the solution they had currently through Havas. 6 day campaign to collect data insights with a budget of ~$1000 […]

Top 10 US Automotive Brand Increases Local Traffic

Top 10 US Automotive Brand Increases Local Traffic

A large automotive brand wanted to increase visits and shopping actions on their local market pages. Digilant was able to: Run a Consumer Persona for each of their car models. Each car model had their own set of audiences and likely converters that we could target. Knowing the optimal targets we could find more users […]

Fortune 100 Company Creates Custom Personas

Fortune 100 Company Creates Custom Personas

A Large Financial Institution wanted to create a more custom experience for users going to their website to inquire about life insurance, based on predefined marketing personas. Digilant was able to: Run a Consumer Persona for each of their custom marketing personas on their website Uncover fresh audiences and brand new data points about those […]

Top Orlando Resort Discovers New Customers

Top Orlando Resort Discovers New Customers

An advertiser wanted to reach non-Florida residents traveling and visiting Orlando. They wanted to find as many users as possible in order to drive both brand awareness and bring more people to their resort. Digilant was able to: Identify people who were visitors and not residents of the Orlando area by looking at both device […]

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