Johnston & Murphy Improves The Customer Journey

Johnston & Murphy Improves The Customer Journey

A quality shoe brand, wanted to capture all online data points from their active customers so that they could understand their media influence on purchase behavior. Using this data they wanted to deliver a more custom and dynamic advertising experience.

  • Using Programmatic CRM we were able to capture all the data points from their website and create dynamic profiles for their customers
  • We could also report on media attribution and apply those learnings to the advertising creative and ad optimization
  • These tactics lead to a 30% increase in conversion over the control.
  • 50% of conversions occurred in a retail location and order revenues increased significantly.
  • 6X performance lift for the audience exposed to Programmatic CRM advertising
  • A much lower Cost Per Acquisition (CPA) – $5.48

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