Top 10 US Automotive Brand Increases Local Traffic

Top 10 US Automotive Brand Increases Local Traffic

A large automotive brand wanted to increase visits and shopping actions on their local market pages.

Digilant was able to:

  • Run a Consumer Persona for each of their car models.
  • Each car model had their own set of audiences and likely converters that we could target.
  • Knowing the optimal targets we could find more users that act-like them.
  • Uncover Fresh consumers that the advertiser wouldn’t have known to target.

Reach: 5,440
Performance Lift: +27.56 %

  • Each bubble on this graph represents a different audience profile and the campaign lift is achieved by targeting these profiles in combination with each other.
  • By ‘Lift’ we mean that by optimizing with Consumer Persona this campaign will perform 27.59% better than Run of Network (RON), represented by the 0 lift line.
  • All of the individual audiences are projected to reach a greater number of potential converters than RON and, most importantly, these users are Fresh to the advertiser.
  • The overlapping circles represent users that belong to more than one pro le which is taken into account to ensure that impressions are served to truly unique users.

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