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CTV: The Next Frontier

CTV: The Next Frontier

2019 was a busy year for CTV, or Connected TV, as Apple TV+ and Disney Plus entered the streaming Olympics. More consumers are continuing to cut ties with linear TV (think standard television sets with ads and scheduled shows) and embrace internet-backed entertainment. These new launches mean big things for consumers, streaming competitors such as …

Marketing Trends: Instagram vs. TikTok

Marketing Trends: Instagram vs. TikTok

TikTok is an app that is quickly growing in popularity across the globe. The word “growing” doesn’t even come close to capturing TikTok’s hype – the app, launched by China’s ByteDance in 2016, has been downloaded over 1 billion times globally. This new entertainment outlet thrives off of short videos that are trendy and humorous. …

Advances in Advertising Attribution: What You Need to Know

Advances in Advertising Attribution: What You Need to Know

Guest Author: Wes Farris, Product Strategy Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels.  However, in practice, tracking across digital-only channels such as …

5 Questions to Ask a Search Marketing Agency

5 Questions to Ask a Search Marketing Agency

I began a mock “search” for a search marketing agency as everyone begins their important searches: I googled “search marketing agency.” Giving search agencies the benefit of the doubt, I assumed that if they’re selling their capabilities of improving a company’s search results, they themselves should be properly positioning their search marketing. And, lucky for …

How to Use Social Media to Engage Millennial Voters

How to Use Social Media to Engage Millennial Voters

It is no surprise that over 80% of Americans use prominent sites like Facebook, Instagram, Twitter, and Snapchat to stay connected in various communities and informed about current events. The reach of social media has helped transform a number of different industries, from online advertising to e-commerce–but little estimated the true magnitude of social media’s …

#DigiLeader Carlota Pastor

#DigiLeader Carlota Pastor

We are so proud to announce our newest #DigiLeader, Carlota Pastor! Carlota has been an essential member of the Media Strategy team at Digilant team for the past 2 years. Along with her exceptional, detail-oriented work as a Senior Media Strategist, she plays an integral role in all sides of the business. She pushes for …

Advertising Tactics e-Comm Marketers Can’t Ignore When Developing Their Digital Strategy

Advertising Tactics e-Comm Marketers Can’t Ignore When Developing Their Digital Strategy

Guest Author: Jared Jackson, Client Development  Think about how you make an online purchase nowadays, it’s often a scrupulous process – reviewing products, digesting reviews, inquiring on 3rd party sites until you’ve found the product that fits your standards and needs – “Digital channels are much more important to driving physical channels than the e-commerce …

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