Digilant University

As Programmatic buying continues to become a key component of the Digital Advertising Industry, our clients have come to us and asked us to partner with them to fulfill a greater education need. With this program we are helping their teams understand Programmatic buying in the context of their jobs in a way that is meaningful to them.

“We are devoting an important part of our advertising budget to programmatic buying, and internally we need a better understanding of all the aspects of how it works, including how to extract more knowledge of our data and optimize each campaign.”  Francisco Cotera, group manager of Digital Media PepsiCo, Mexico.

A self-guided, e-learning platform, Digilant University provides a robust digital marketing curriculum, comprised of several  courses including: Programmatic 101, Programmatic Tactics, Programmatic KPI’s, as well as Data, Social & Search Basics. This e-learning solution delivers its content in short and engaging videos, and includes a variety of testing options, along with course certifications. Overall, the platform is designed to provide an optimal e-learning solution for businesses.

To register for Digilant University or to find how your company can purchase user licenses for this program, send us an email or give us a call us at: +1 844 344 4526.


Programmatic Media Buying 101: Digital Marketing KPIs

How can you measure the performance of your campaign? In the past, there was little way to measure the impact of billboards or magazine advertisements other than general brand lift or the use of redemption codes. Now, the dawn of digital media provides advertising buyers – and sellers – with new ways of measuring performance. …

Programmatic Media Buying 101: Digital Marketing KPIs

Programmatic Media Buying 101: Advertising With Instagram

Over the last decade, social media usage has risen and has helped to create a broader, more accessible path for brands to communicate with their consumers. From Facebook to Twitter, Tumblr to Pinterest, there’s now a variety of messaging channels companies can use to engage with their audience.   Instagram as a Social Tool In …

Programmatic Media Buying 101:  Advertising With Instagram

Programmatic Media Buying 101: What Do Digital Marketers Need to Know About Ad Fraud?

How to Prevent Ad Fraud? The digital ad industry—agencies, brands, DSPs, networks, publishers, and trading desks—are on edge about the impact of ad fraud. But few players really understand what it is, how to catch it, or most importantly, what to do about it. Definition: ad fraud is any deliberate activity that prevents the proper …

Programmatic Media Buying 101: What Do Digital Marketers Need to Know About Ad Fraud?

Programmatic Media Buying 101: Why Digital Media Buyers Use Frequency Capping?

Frequency capping has been used by digital marketers for campaigns since the late 1990s. It’s a technique that marketers can use together with targeting for digital advertising campaigns that allows advertisers to limit the number of times an ad appears for each user.   How is frequency capping beneficial? The objective is reducing the number of …

Programmatic Media Buying 101: Why Digital Media Buyers Use Frequency Capping?

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