Featured Blog

Advances in Advertising Attribution: What You Need to Know

Advances in Advertising Attribution: What You Need to Know

Guest Author: Wes Farris, Product Strategy Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels.  However, in practice, tracking across digital-only channels such as …

5 Questions to Ask a Search Marketing Agency

5 Questions to Ask a Search Marketing Agency

I began a mock “search” for a search marketing agency as everyone begins their important searches: I googled “search marketing agency.” Giving search agencies the benefit of the doubt, I assumed that if they’re selling their capabilities of improving a company’s search results, they themselves should be properly positioning their search marketing. And, lucky for …

How to Use Social Media to Engage Millennial Voters

How to Use Social Media to Engage Millennial Voters

It is no surprise that over 80% of Americans use prominent sites like Facebook, Instagram, Twitter, and Snapchat to stay connected in various communities and informed about current events. The reach of social media has helped transform a number of different industries, from online advertising to e-commerce–but little estimated the true magnitude of social media’s …

#DigiLeader Carlota Pastor

#DigiLeader Carlota Pastor

We are so proud to announce our newest #DigiLeader, Carlota Pastor! Carlota has been an essential member of the Media Strategy team at Digilant team for the past 2 years. Along with her exceptional, detail-oriented work as a Senior Media Strategist, she plays an integral role in all sides of the business. She pushes for …

Advertising Tactics e-Comm Marketers Can’t Ignore When Developing Their Digital Strategy

Advertising Tactics e-Comm Marketers Can’t Ignore When Developing Their Digital Strategy

Guest Author: Jared Jackson, Client Development  Think about how you make an online purchase nowadays, it’s often a scrupulous process – reviewing products, digesting reviews, inquiring on 3rd party sites until you’ve found the product that fits your standards and needs – “Digital channels are much more important to driving physical channels than the e-commerce …

#DigiLeader Sherry Zhang

#DigiLeader Sherry Zhang

We are very excited to announce our newest #DigiLeader, Senior Accountant, Sherry Zhang. Sherry joined the Digilant team over 3 years ago and has been an outstanding member of the finance team ever since. Sherry was nominated by her boss, CFO, Chris McCourt. Here’s what Chris had to say about Sherry’s work ethic and leadership …

Why Advertisers Need to Start Paying More Attention to TikTok

Why Advertisers Need to Start Paying More Attention to TikTok

Exposure to targeted advertising is the norm on the social media platforms that kids, teenagers, and young adults use every day. Popular platforms such as Instagram, Snapchat, and Twitter structure their user experience around personalization. Customized content is fed to the individual with every use — and advertisements are no exception in thanks to programmatic. …

Are you interested in receiving news, articles and updates on digital advertising?

Leave your details below to subscribe to our newsletter.

I agree to receive communications from Digilant
I have read and accept the Digilant's privacy policy.