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Why Advertisers Need to Start Paying More Attention to TikTok

Why Advertisers Need to Start Paying More Attention to TikTok

Exposure to targeted advertising is the norm on the social media platforms that kids, teenagers, and young adults use every day. Popular platforms such as Instagram, Snapchat, and Twitter structure their user experience around personalization. Customized content is fed to the individual with every use — and advertisements are no exception in thanks to programmatic. …

Changing their Game: Digitally Native Brands are Utilizing Offline Marketing

Changing their Game: Digitally Native Brands are Utilizing Offline Marketing

Brands born on the internet are starting to head out into the sunlight. Digital native companies like Glossier, Casper, and Outdoor Voices, are clamoring for more exposure in undiscovered places. They’re gaining traction and entering new phases of growth. As they transform industries, they transform how and why people shop. And this isn’t just happening …

Creating a Personalized Ad Experience with ACR

Creating a Personalized Ad Experience with ACR

Automatic content recognition, or ACR, is a technology that identifies consumed audio and video content on digital devices. Though most commonly associated with smart TVs, ACR can be perused on any platform connected to the internet. It isn’t available everywhere, however, and only becomes accessible if a user opts-in to data collection and has their …

How Healthcare Brands Benefit From Programmatic

How Healthcare Brands Benefit From Programmatic

Programmatic adoption is rapidly rising, but some healthcare brands are still wary of making the investment. Guidelines put in place by government agencies are confusing, and the uncertainties surrounding patient privacy and Health Insurance Portability and Accountability Act (HIPAA) regulations are blurry. Healthcare brands want to reach the right audience for their services or products, …

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