Infographics

2020 Election: Zeroing in on Key Voter Audiences Infographic

With the 2020 election quickly coming into view and with campaigns already stirring, the time is now for campaign marketers to invest in connecting with voters online, wherever they may be.  It’s expected that huge amounts of money will be invested in reaching voters through traditional methods like TV spots, direct mail, and canvassing. But, …

2020 Election: Zeroing in on Key Voter Audiences Infographic

Women’s Sports Fans: Understanding this Surging Audience

A new approach to understanding, reaching, and resonating with sports fans is overdue. Across the world, a new consumer segment of sports fans is surging: women’s sports fans. It should come as no surprise that people are catching on to the entertaining and exciting world that is women’s sports – take the US Women’s Soccer …

Women’s Sports Fans: Understanding this Surging Audience

2019 Travel & Tourism Trends: A Digital Marketer’s Programmatic Passport – Part 5

Summer is a little over a month away and digital consumers are just a search, scroll, and click away from taking advantage of the flexibility that the season grants, as many take a break from their day-to-day and book the perfect getaway. As one of the largest industries, projected to reach $2.4 trillion in the …

2019 Travel & Tourism Trends: A Digital Marketer’s Programmatic Passport – Part 5

2019 Travel & Tourism Trends: A Digital Marketer’s Programmatic Passport – Part 4

Summer is a little over a month away and digital consumers are just a search, scroll, and click away from taking advantage of the flexibility that the season grants, as many take a break from their day-to-day and book the perfect getaway. As one of the largest industries, projected to reach $2.4 trillion in the …

2019 Travel & Tourism Trends: A Digital Marketer’s Programmatic Passport – Part 4

2019 Travel & Tourism Trends: A Digital Marketer’s Programmatic Passport – Part 3

Summer is a little over a month away and digital consumers are just a search, scroll, and click away from taking advantage of the flexibility that the season grants, as many take a break from their day-to-day and book the perfect getaway. As one of the largest industries, projected to reach $2.4 trillion in the …

2019 Travel & Tourism Trends: A Digital Marketer’s Programmatic Passport – Part 3

2019 Travel & Tourism Trends: A Digital Marketer’s Programmatic Passport – Part 2

Summer is a little over a month away and digital consumers are just a search, scroll, and click away from taking advantage of the flexibility that the season grants, as many take a break from their day-to-day and book the perfect getaway. As one of the largest industries, projected to reach $2.4 trillion in the …

2019 Travel & Tourism Trends: A Digital Marketer’s Programmatic Passport – Part 2

2019 Travel & Tourism Trends: A Digital Marketer’s Programmatic Passport – Part 1

Summer is a little over a month away and digital consumers are just a search, scroll, and click away from taking advantage of the flexibility that the season grants, as many take a break from their day-to-day and book the perfect getaway. As one of the largest industries, projected to reach $2.4 trillion in the …

2019 Travel & Tourism Trends: A Digital Marketer’s Programmatic Passport – Part 1

Programmatic TV: Don’t Sit Back and Watch This Advertising Opportunity Pass You By

Last night while you were watching your favorite television show and that extremely relevant advertisement popped up was no coincidence. In fact, it’s just an occurrence that’s starting to pop up more and more across MVPDs, (multichannel video programming distributors,) and is all thanks to programmatic marketing techniques. Spending on programmatic television, or the data-driven …

Programmatic TV: Don’t Sit Back and Watch This Advertising Opportunity Pass You By

Voice Marketing: How to Really “Talk” to Consumers

By the end of 2020, 50% of all internet searches will be voice-based. In the meantime, 1 in 3 American consumers will be using smart speakers regularly with the help of Amazon Alexa, Google Assistant, Microsoft’s Cortana, and Apple’s Siri. Voice marketing isn’t the biggest industry trend yet – many consumers remain hesitant due to …

Voice Marketing: How to Really “Talk” to Consumers

How to Fight Ad Fraud in 2019

In 2016, the Association of National Advertisers published a report chock full of findings that brought media buying transparency to light, highlighting the messy relationship between advertisers and agencies. Three years later, “transparency” remains an industry keyword as agencies push for better relationships with their media partners. However, it isn’t all bad news. Media buyers, …

How to Fight Ad Fraud in 2019

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