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Predictions 2020: The Rise of Contextual Advertising

Responsibility in digital advertising: “2020 will be the year of responsibility in digital advertising. The human touch component of programmatic media buying will be more critical than ever, as companies will need to be accountable and transparent with their clients about their buying approaches. There will also be a resurgence in contextual targeting and content alignment …

120 AI Predictions For 2020

120 senior executives featured here, all involved with AI, delivered 2020 predictions for a wide range of topics: Autonomous vehicles, deepfakes, small data, voice and natural language processing, human and augmented intelligence, bias and explainability, edge and IoT processing, and many promising applications of artificial intelligence and machine learning technologies and tools. “AI’s expanded application, …

ATV’s 2020 Outlook: Agency And Platform Execs Weigh In

With 2020 fast approaching, here’s a roundup of thoughts about the big opportunities and challenges for ATV/OTT and video in the year ahead, from executives from leading agencies and platforms. “In 2020, we’ll see a more symbiotic relationship between traditional TV and OTT. With many digital vendors integrating with Vizio and/or Inscape, they are gaining …

Digilant Expands Team and Search Services with the Hiring of Armen Vartanyan as VP, Search Marketing

BOSTON, June 11, 2019 /PRNewswire/ — Digilant, a digital marketing and media buying services company, today announced the hiring of Armen Vartanyan to lead the Company’s search services. In this role, Vartanyan will draw on his significant background in digital advertising and paid search management to bolster Digilant’s search offering and bring the Company’s expanded services to a broad range …

Digilant Expands Team and Search Services with the Hiring of Armen Vartanyan as VP, Search Marketing

Digilant Announces Todd Heger Promoted to Chief Revenue Officer

Advertising Executive Tapped to Drive Company’s Rollout of New Comprehensive Digital Media Buying Capabilities     BOSTON, February 26, 2019 /PRNewswire/ — Today, Digilant – a programmatic media buying services company – announced the promotion of Todd Heger to Chief Revenue Officer. He has been tasked with spearheading Digilant’s growing sales organization as well as …

Digilant Announces Todd Heger Promoted to Chief Revenue Officer

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019 infographic. The exhibit outlines everything media buyers need to consider when planning media budgets for the year. In this infographic, Digilant has summarized all of the most important digital advertising trends for 2019 — including voice marketing, shoppable ads and …

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Visual Guide for 2019 Digital Media Planning   Boston, January 31, 2019 —-  Today, Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019  infographic. The exhibit outlines everything media buyers need to consider when planning media budgets for the year.   In this infographic, Digilant has …

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Digital Marketing & Voice Search: What Marketers Need To Know

The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. Even though the category has only been around for a few years—having launched in earnest in 2015—there will be more than 50 million devices and 100 million users in the U.S. marketplace …

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