Programmatic Media Buying 101

Programmatic Media Buying 101: How the Industry is Solving Domain Spoofing and Ad Fraud with Ads.txt & Private Marketplace

Programmatic Media Buying 101: How the Industry is Solving Domain Spoofing and Ad Fraud with Ads.txt & Private Marketplace

In 2018 the ad tech industry, and especially the top DSPs, are going to focus on improving inventory quality for programmatic media, as seen in our top ten trends you need to know about programmatic this year. Download the full infographic here.  What Does Inventory Quality Mean? Over the past few years, the quantity of fraudulent ads …

Programmatic Media Buying 101: Amazon Invests in Ad Tech with its DSP AAP (Amazon Advertising Platform)

Programmatic Media Buying 101: Amazon Invests in Ad Tech with its DSP AAP (Amazon Advertising Platform)

Interested in learning about Amazon’s DSP capabilities and how it can add value to your media plan? Reach out to us here and learn about Digilant’s unique partnership with Amazon’s AAP (proprietary ad platform).   Amazon is now everywhere, seemingly moving into every industry and recently making great strides in ad tech with its growing DSP …

Programmatic Media Buying 101: Why Marketers Are Talking About Attribution?

Programmatic Media Buying 101: Why Marketers Are Talking About Attribution?

Digital media buyers started using attribution measurement as a way to understand which aspects of their programmatic, social and search campaigns are contributing the most to campaign performance and/ or lead generation. In digital advertising, attribution measurement can now be done at a user-specific level, what this means is the that most ad-tech platforms apply …

Programmatic Media Buying 101: Digital Marketing Data Sources, How to Apply Them?

Programmatic Media Buying 101: Digital Marketing Data Sources, How to Apply Them?

The rise of digital advertising has given marketers fuel to reach their ultimate marketing goal: connect the actions of users into a meaningful whole. When marketers know a lot about their consumers, advertising is personally relevant and more effective. Personalization of brand experiences is a powerful way to drive conversion – and in digital advertising, …

Programmatic Media Buying 101: Why Media Buyers Should be Using Pinterest?

Programmatic Media Buying 101: Why Media Buyers Should be Using Pinterest?

  Pinterest is a social platform that enables users to collect ideas by “pinning” images, articles, or even recipes to themed boards. Similar in size to Snapchat, Pinterest has over 150 million active users worldwide — about half of which are outside of the US — and users spend an average of a little over …

Programmatic Media Buying 101: Why Viewability Is An Important Metric For Media Buyers?

Programmatic Media Buying 101: Why Viewability Is An Important Metric For Media Buyers?

Viewability refers to the likelihood that an ad is viewed by an actual human user. While that may sound strange, up to 57% of ads served are not considered viewable.   What does it take to consider an ad viewable? Impressions are considered viewable for both desktop and on mobile when they appear within a …

Programmatic Media Buying 101: YouTube Advertising Best Practices

Programmatic Media Buying 101: YouTube Advertising Best Practices

Video has a lot to offer digital marketers and consumers. In 2017, video will account for almost 70% of all internet traffic. With additional advances in connectivity and mobile technology, streaming big video files is no longer prohibitive, enabling users to share a wide array of content.   Buying YouTube Advertising As a medium for …

Programmatic Media Buying 101: Advertising Data & Privacy Best Practices

Programmatic Media Buying 101: Advertising Data & Privacy Best Practices

Since the mid-1990s, digital advertising technology has been accessing user data to make ads more relevant and effective. This collection of user data has continuously raised concerns about privacy for consumers. Cookies were one of the first technologies used by digital advertisers to store a small amount of data on the user’s computers. This method …

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