Tech News

Why Advertisers Need to Start Paying More Attention to TikTok

Why Advertisers Need to Start Paying More Attention to TikTok

Exposure to targeted advertising is the norm on the social media platforms that kids, teenagers, and young adults use every day. Popular platforms such as Instagram, Snapchat, and Twitter structure their user experience around personalization. Customized content is fed to the individual with every use — and advertisements are no exception in thanks to programmatic. …

Apple Takes a Big Bite Out of the OTT Marketplace

Apple Takes a Big Bite Out of the OTT Marketplace

On Monday, March 25th the cord cutting trend was celebrated in Cupertino, California. Apple streamed their event which featured exuberant introductions to the company’s new credit card, Apple News Plus app, and Apple Arcade outlet. The announcement regarding Apple TV updates – primarily the introduction to Apple TV Plus – was dramatically saved for last. …

5G Is Coming: Here’s How You Can Prepare

5G Is Coming: Here’s How You Can Prepare

1.5 billion people, globally, are expected to have a 5G subscription by 2024. The capabilities of fifth generation cellular wireless are immaculate, so it comes as no surprise that ‘5G’ has already become a leading 2019 keyword across industries. The future of mobile tech has created widespread excitement – many associate 5G with flying cars, …

“Smarter” TV Ads Means Opportunity for Digital Marketers

“Smarter” TV Ads Means Opportunity for Digital Marketers

Marketers and media planners are constantly faced with the debate surrounding traditional television and digital video. Which do viewers spend more time watching? Which platform will give you a better ROI for your advertising dollars? Should marketers just forget about traditional TV all together? The short answer to this debate: traditional TV is not dead, …

Google Ad Crisis: Consequences For The Digital Marketer

Google Ad Crisis: Consequences For The Digital Marketer

By Colin Brown, Chief Operating Officer, Digilant   ‘The Times’ unearthed a massive scandal in digital marketing this March. The British newspaper broke the news on YouTube and Google’s placement of ads alongside content associated with political violence, extremist religious propaganda and other offensive content incongruent with the messages of brands and organizations advertising on …

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