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Advances in Advertising Attribution: What You Need to Know

Advances in Advertising Attribution: What You Need to Know

Guest Author: Wes Farris, Product Strategy Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels.  However, in practice, tracking across digital-only channels such as …

How to Use Social Media to Engage Millennial Voters

How to Use Social Media to Engage Millennial Voters

It is no surprise that over 80% of Americans use prominent sites like Facebook, Instagram, Twitter, and Snapchat to stay connected in various communities and informed about current events. The reach of social media has helped transform a number of different industries, from online advertising to e-commerce–but little estimated the true magnitude of social media’s …

Advertising Tactics e-Comm Marketers Can’t Ignore When Developing Their Digital Strategy

Advertising Tactics e-Comm Marketers Can’t Ignore When Developing Their Digital Strategy

Guest Author: Jared Jackson, Client Development  Think about how you make an online purchase nowadays, it’s often a scrupulous process – reviewing products, digesting reviews, inquiring on 3rd party sites until you’ve found the product that fits your standards and needs – “Digital channels are much more important to driving physical channels than the e-commerce …

Changing their Game: Digitally Native Brands are Utilizing Offline Marketing

Changing their Game: Digitally Native Brands are Utilizing Offline Marketing

Brands born on the internet are starting to head out into the sunlight. Digital native companies like Glossier, Casper, and Outdoor Voices, are clamoring for more exposure in undiscovered places. They’re gaining traction and entering new phases of growth. As they transform industries, they transform how and why people shop. And this isn’t just happening …

Creating a Personalized Ad Experience with ACR

Creating a Personalized Ad Experience with ACR

Automatic content recognition, or ACR, is a technology that identifies consumed audio and video content on digital devices. Though most commonly associated with smart TVs, ACR can be perused on any platform connected to the internet. It isn’t available everywhere, however, and only becomes accessible if a user opts-in to data collection and has their …

How Healthcare Brands Benefit From Programmatic

How Healthcare Brands Benefit From Programmatic

Programmatic adoption is rapidly rising, but some healthcare brands are still wary of making the investment. Guidelines put in place by government agencies are confusing, and the uncertainties surrounding patient privacy and Health Insurance Portability and Accountability Act (HIPAA) regulations are blurry. Healthcare brands want to reach the right audience for their services or products, …

Programmatic: A Great Fit for Retail Brands

Programmatic: A Great Fit for Retail Brands

Retail brands are beginning to outfit themselves head-to-toe in programmatic. The fashion industry is evolving quickly for small boutiques, large wholesale chains, and everything in between, and consumer shopping habits are changing. Technological advancements have made shopping digitally simple, (and, for the most part, preferred) but ample consumers still find joy in shopping at brick-and-mortar …

Jewelry, Watches and Digital: The Perfect Match

Jewelry, Watches and Digital: The Perfect Match

After decades of reaching consumers behind clear displays of beautiful diamonds, rings, and necklaces, jewelry brands are beginning to notice changes in consumer behavior. In just a few short years, the physical and virtual paths to purchase have converged. Partly because of the adoption of mobile devices and social networks, but also because of how …

Should You Be Utilizing a Social Influencer?

Should You Be Utilizing a Social Influencer?

Influencer marketing ad spend is expected to reach $5 to $10 billion by 2022. And every time a user follows an influencer, the latter expects to obtain $1 in future earnings. The profitability in this area is overwhelming, undeniable, and increasing more than ever before. More influencers – or those who successfully “influence” the decisions …

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