Digilant's US Voter Persona Study combined Consumer Persona with third party consumer data to predict the likelihood of a user to take a particular action. In the case of this study, the action is visiting the polls and voting for either Hillary Clinton or Donald Trump. Consumer Persona digested third party data segments based on age and affinity towards either Hillary Clinton or Donald Trump to then identify the unique preferences, interests and behaviors of consumers of each audience. Findings from this study yield valuable insight for political and brand marketers alike who are seeking to reach voters during the 2016 election season.
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