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Programmatic Buying 101: Cookie Matching Using CRMs

Cookies have been used since the early days of digital advertising to recognize users via an anonymous tagging system. When a user receives a cookie from a domain, that domain recognizes the cookie whenever the domain comes across the user. Programmatic Advertising cookies help advertisers to recognize users who have previously seen their ads or …

Programmatic Buying 101: Cookie Matching Using CRMs


Programmatic Media Buying 101: Ad Blockers, What Do You Need To Know?

The Rising Trend of People Using Ad Blockers Rising trends in the use of Ad Blockers have advertisers and publishers worried about a decline in delivered impressions —  and revenue. In 2015, the total number of ad impressions being blocked reached a global average of about 14%. About 45% of consumers surveyed reported they were not …

Programmatic Media Buying 101: Ad Blockers, What Do You Need To Know?


The Train Will Come: The Power of Anticipation in Digital Media

By Stephanie Lozito, SVP Client Solutions, Digilant   Coloring Within the Lines Programmatic media buys via DSPs usually materialize as a checklist of targeting tactics and bidding parameters pushed through a platform using an algorithm.  When heralded as the power of machines over people, DSP-based programmatic buying can appear to be sterile and isolated from other …

The Train Will Come: The Power of Anticipation in Digital Media


The Future Of Media Buying Is Not Programmatic But Customatic

From Off-The-Shelf to Personalization Personalization is the challenge that the majority of marketers face in the marketplace today.  But the many providers out there competing for your marketing dollars are still only offering a selection of off-the-shelf solutions, as they attempt to keep their own costs down. Everyone has access to the same data and the ad-tech ecosystem is overgrown with …

The Future Of Media Buying Is Not Programmatic But Customatic


JPMorgan Chase Combines Human & Programmatic To Do More With Less

By Andrew Romano From Advertising on 400,000 Websites Down to 5,000 A few weeks ago, digital advertisements for JPMorgan Chase were appearing on about 400,000 websites a month, using the most popular digital advertising strategy – spray and pray.  In a 30-day period, of the 400,000 web pages JPMorgan’s ads showed up on, only 12,000, or 3 …

JPMorgan Chase Combines Human & Programmatic To Do More With Less