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Digital Advertising Lookback for 2017

What Happened in 2017? Although your newsfeeds and inboxes have likely been inundated over the past few weeks with content and messages reflecting on the events from this past year, the digital marketing world really never pauses or slow downs. Since last January, global digital ad spend has increased 15%, surpassing TV ad spend for …

Digital Advertising Lookback for 2017


Programmatic Buying 101: Amazon Invests in Ad Tech with it’s DSP AAP (Amazon Advertising Platform)

  Amazon is now everywhere, seemingly moving into every industry and recently making great strides in ad tech with its growing DSP business, opening up self-service programmatic ad products, and offering training programs to make direct connections with ad buyers. Its Transparent Ad Marketplace is the most popular server-to-server wrapper in the ad industry. According to eMarketer‘s latest report, Amazon’s ad …

Programmatic Buying 101: Amazon Invests in Ad Tech with it’s DSP AAP (Amazon Advertising Platform)




Gleanings from Gilbane: 3 Content Automation Tools to Make Your Digital Marketing More Human

Last week Gilbane Advisor held its fourteenth annual Digital Content Conference where marketing and technology strategists, analysts, investors, managers, and innovators engaged in a variety of panels and break-out sessions on how to provide a competitive digital experience through thoughtful content. However, “thoughtful” might not be the first word to come to mind when today’s …

Gleanings from Gilbane: 3 Content Automation Tools to Make Your Digital Marketing More Human




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