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Benefits of Combining Influencer Marketing With Programmatic Media Buying

Before we could scroll through Amazon’s customer review sections for the truth about products or check out Twitter feeds for trending hashtags that sometimes criticize brands delivering subpar experiences, most consumers relied on more personal offline sources to find the endorsements they needed to influence their final purchase. It’s no wonder why these two worlds …

Benefits of Combining Influencer Marketing With Programmatic Media Buying




A Dinner Conversation in NYC About Digital & Programmatic Advertising Trends

On Tuesday, May 8th we hosted dinner and conversation at 230 Fifth Rooftop in Manhattan.  Digilant‘s Executive Chairman, Alan Osetek moderated an intimate dinner discussion on the next evolution in integrated digital marketing solutions with digital experts:   Lauren Fisher, Principal Analyst at eMarketer Chris Tuleya, EVP, Global Innovation at Underscore Rob Freeman, Vice President at Venbrook.   As programmatic technology becomes a commodity …

A Dinner Conversation in NYC About Digital & Programmatic Advertising Trends


Programmatic Media Buying 101: What is a Data Lake?

A data lake is a centralized place, like a lake, that allows you to hold a lot of raw data in its native format, structured and unstructured, at any scale. You can store your data as-is, without having to first structure the data or define it until its needed.  It can then be used for …

Programmatic Media Buying 101: What is a Data Lake?


Programmatic Media Buying 101: Programmatic Creative is the Future for Display Advertising

Digital advertising that includes both high quality creative and relevant messaging is increasingly a high priority for media buyers and marketers.  Advertisers see no reason why creative, rich media, and programmatic should be mutually exclusive –­ it’s the combination that achieves engagement and results with consumers. The combination of programmatic and engaging creative offers a …

Programmatic Media Buying 101: Programmatic Creative is the Future for Display Advertising


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