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Last Month in Digital Media News

The advertising industry and digital media buying specifically, requires attention to the latest trends. New ideas, new upcoming technologies and the changes in the behavior of the consumers make it necessary for forward thinking marketers to be attentive to all the industry news. This evolving industry, makes it very complicated to compete in equal conditions …

Last Month in Digital Media News




3 Keys to Successful Digital Marketing

  The current state of the consumer-brand relationship lends itself to digital marketing strategies that cross channels, devices, and audiences, analyzing performance in real time for constant optimization. When done properly, you’ll increase scale and decrease ad spend, promoting products and services on the digital platforms that will yield the highest conversion rates.   However, creating a …

3 Keys to Successful Digital Marketing


Programmatic CRM + Perfect Pixel: Together in Action

Footwear and apparel brand Johnston & Murphy wanted to capture online customer activity to better assess the influence that their various media efforts were having on purchase behavior.  Coupling this data with their existing CRM profile would allow the retailer to prioritize their marketing and programmatic media buying investments and provide a complete view of …

Programmatic CRM + Perfect Pixel: Together in Action


How to Become a Better Programmatic Marketer?

  Programmatic ad buying has gone from being an advertising technology used only by the largest of businesses, to a key marketing tactic for any for any brand that wants to be seen and heard in today’s constantly expanding digital ecosystem. Despite its widespread prevalence, programmatic ad buying is an advertising practice that requires sophisticated …

How to Become a Better Programmatic Marketer?


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