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Programmatic Buying 101: YouTube Advertising Best Practices

Video has a lot to offer digital marketers and consumers. In 2017, video will account for almost 70% of all internet traffic. With additional advances in connectivity and mobile technology, streaming big video files is no longer prohibitive, enabling users to share a wide array of content.   Buying YouTube Advertising As a medium for …

Programmatic Buying 101: YouTube Advertising Best Practices


5 Great Internet Advertising Ideas for Media Buyers

Have you thought about how to bring a new twist to your marketing strategies? We are in the middle of 2017 and everything has evolved, from buying ads on the internet to the media platforms on which they are displayed. Think about social networks like Facebook or Twitter, do you think that you can comfortably …

5 Great Internet Advertising Ideas for Media Buyers




10 Tips For Digital Advertising Best Practices

Keeping up-to-date on digital ad buying best practices is essential for any marketer to successfully navigate today’s digital ecosystem. Given the sustained high-level growth of programmatic media buying in recent years, the way in which we leverage new technologies to bring together the main players of digital ad buying and selling is constantly evolving. To …

10 Tips For Digital Advertising Best Practices


Programmatic Buying 101: Advertising Data & Privacy Best Practices

Since the mid-1990s, digital advertising technology has been accessing user data to make ads more relevant and effective. This collection of user data has continuously raised concerns about privacy for consumers. Cookies were one of the first technologies used by digital advertisers to store a small amount of data on the user’s computers. This method …

Programmatic Buying 101: Advertising Data & Privacy Best Practices


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