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Programmatic Buying 101: Why Digital Media Buyers Use Frequency Capping?

Frequency capping has been used by digital marketers for campaigns since the late 1990s. It’s a technique that marketers can use together with targeting for digital advertising campaigns that allows advertisers to limit the number of times an ad appears for each user.   How is frequency capping beneficial? The objective is reducing the number of …

Programmatic Buying 101: Why Digital Media Buyers Use Frequency Capping?


Your Cookies Are Stale, So What’s Next For Digital Marketers?

By Mike Addonizio, Director, Platform Solutions at Digilant   The digital advertising industry loves cookies – the dominant data currency of today. Much of programmatic media buying technology and the way we deliver billions of digital ads, depends on this magical string of characters that helps identify consumers online. But what exactly is a cookie and …

Your Cookies Are Stale, So What’s Next For Digital Marketers?




Programmatic Buying 101: Contextual Targeting

Programmatic and Contextual Targeting Across the board, marketing strives to align with the audience’s key interests and whatever they have top of mind. In programmatic advertising, ads are matched for the user in real-time, using multiple tactics that include behavioral data to identify those interests and what may be on their mind. This includes things like …

Programmatic Buying 101: Contextual Targeting


Google Ad Crisis: Consequences For The Digital Marketer

By Colin Brown, Chief Operating Officer, Digilant   ‘The Times’ unearthed a massive scandal in digital marketing this March. The British newspaper broke the news on YouTube and Google’s placement of ads alongside content associated with political violence, extremist religious propaganda and other offensive content incongruent with the messages of brands and organizations advertising on …

Google Ad Crisis: Consequences For The Digital Marketer


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