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“Smarter” TV Ads Means Opportunity for Digital Marketers

Marketers and media planners are constantly faced with the debate surrounding traditional television and digital video. Which do viewers spend more time watching? Which platform will give you a better ROI for your advertising dollars? Should marketers just forget about traditional TV all together? The short answer to this debate: traditional TV is not dead, …

“Smarter” TV Ads Means Opportunity for Digital Marketers


Programmatic Media Buying 101: Bid Shading And Bid Caching Defined

Programmatic auctions are experiencing a big shift in the way inventory is priced. Media buyers who have been using second price auction strategies are finding that more and more SSPs are moving to first price auctions.  In the second quarter of 2018 a report by Getintent found that 43.3% of impressions were sold through first-price auctions, where …

Programmatic Media Buying 101: Bid Shading And Bid Caching Defined




Amazon Advertising – $1 Trillion Valuation Is Just the Beginning

On September 4, 2018, Amazon became the second publicly traded company in the United States to reach a $1 trillion valuation. Just before noon, Amazon shares reached $2,050.49, before falling slightly to $2,037, ending the day just shy of the 13-figure number. Hitting this milestone in a short month after Apple became the first company …

Amazon Advertising – $1 Trillion Valuation Is Just the Beginning


How Advertisers Combat the “Skip Ad” Button

In mid-August, Netflix announced that they are going to start testing running advertisements between episodes – or as they referred to them, “recommendations… [to help] members discover stories they will enjoy faster.” And no surprise, subscribers are not impressed with the concept and has  caused significant backlash. Netflix, until now, had set themselves apart from …

How Advertisers Combat the “Skip Ad” Button


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