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Programmatic Media Buying 101: What is the Difference Between AI, Machine Learning & Programmatic?

Programmatic Media Buying 101: What is the Difference Between AI, Machine Learning & Programmatic?

The world of digital advertising and programmatic advertising has developed its own language in the last couple of years, full of terms that are commonly heard and used everywhere but mean something very specific when attached to the word advertising. Most recently it’s almost impossible to read an article or even talk about media buying …

2018 Trends: Generation Z vs Millennials, What Programmatic Media Buyers Need to Know?

2018 Trends: Generation Z vs Millennials, What Programmatic Media Buyers Need to Know?

In the last five years, digital media buyers and brand marketers have been hyper-focused on finding and targeting millennials, forgetting about an extremely influential and profitable demographic, Generation Z. Generation Z defines the group of people born between 1996 and the mid 2000s. They have different purchasing habits and need to be targeted differently than …

In 2018 Native Becomes the Leading Ad Format for Programmatic Media Buying Platforms

In 2018 Native Becomes the Leading Ad Format for Programmatic Media Buying Platforms

Native advertising was established to make ads appear more natural on a web page. Rather than making it overtly obvious that the ad is not part of the original page, native advertising uses the page’s design and layout to design the ad so that it appears as just a part of the webpage.  Programmatic native …

Programmatic Options Have In-House Appeal

Programmatic Options Have In-House Appeal

The following article by Adam Cahill was originally published by ihaf (In-House Agency Forum). Since 2010, the programmatic advertising category has steadily increased in prominence. Indeed, eMarketer data shows that programmatic activity has been responsible for more than 70% of the U.S. digital display market since 2016. And, the dollars involved are significant. U.S. companies will spend nearly …

Programmatic Media Buying 101: How the Industry is Solving Domain Spoofing and Ad Fraud with Ads.txt & Private Marketplace

Programmatic Media Buying 101: How the Industry is Solving Domain Spoofing and Ad Fraud with Ads.txt & Private Marketplace

In 2018 the ad tech industry, and especially the top DSPs, are going to focus on improving inventory quality for programmatic media, as seen in our top ten trends you need to know about programmatic this year. Download the full infographic here.  What Does Inventory Quality Mean? Over the past few years, the quantity of fraudulent ads …

10 Programmatic Media Buying Trends for 2018 That You Need to Know About

10 Programmatic Media Buying Trends for 2018 That You Need to Know About

As we kick off 2018, it’s important as marketers, media buyers or media planners to be confident that we are making the right choices, spending valuable dollars in the right places and overall making the returns for those dollars that everyone is expecting.  How do we know for sure we made the right decisions?  We …

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