Blog

Programmatic Buying 101: Programmatic Creative is the Future for Display Advertising

Programmatic Buying 101: Programmatic Creative is the Future for Display Advertising

Digital advertising that includes both high quality creative and relevant messaging is increasingly a high priority for media buyers and marketers.  Advertisers see no reason why creative, rich media, and programmatic should be mutually exclusive –­ it’s the combination that achieves engagement and results with consumers. The combination of programmatic and engaging creative offers a …

7 Things Brands Need to Know Before In-Housing Programmatic Media Buying

7 Things Brands Need to Know Before In-Housing Programmatic Media Buying

In 2018, brands and marketers have made it clear that they  want increased control of their programmatic advertising efforts. Digital advertising spend is estimated to overtake offline spend, with programmatic already surpassing direct digital buying. In more advanced markets, the media buying industry is aimed at a programmatic future.   Marketers have grown frustrated with …

Programmatic Buying 101: The Difference Between First and Second Price Auctions in RTB

Programmatic Buying 101: The Difference Between First and Second Price Auctions in RTB

If you are buying advertising programmatically then you are most likely using either a first or second price auction bidding process.  Most recently there has been more talk of moving towards first price auctions because of the popularity of header bidding.  DSPs (Demand Side Platforms) have traditionally been set up to use second-price auctions and …

Amazon Advertising Platform (AAP) Uses Attribution to Win Over Programmatic Media Buyers

Amazon Advertising Platform (AAP) Uses Attribution to Win Over Programmatic Media Buyers

Amazon’s theme of go big or go home remains consistent when it comes to it’s most recent moves in the programmatic advertising space.  Their DSP is already the 3rd most popular for media buyers and is seeing a 50% growth in adoption.  The popularity of Amazon’s DSP isn’t because of the platform itself and they …

Programmatic Buying 101: Why Are Marketers Talking About Blockchain Technology?

Programmatic Buying 101: Why Are Marketers Talking About Blockchain Technology?

Will Blockchain be the technology that solves the programmatic industry woes, or is it just another buzzword that we need to add to our vernacular in case someone brings it up in a conversation? Either way it helps to know why people are talking about blockchain technology and how it will help or change the …

OMEXPO Madrid

OMEXPO Madrid

Digilant will be present in OMExpo with a shared stand with Acceso. Álvaro Cristobal, Head of Strategy & Operations of Digilant Spain will be speaking on April 26 at 17:15 about Customization  “Customization: The Key to Success in Programmatic”. He will explain how personalising certain elements of the programmatic ecosystem allows advertisers to obtain better results, stand out …

Wining & Dining in Atlanta: A Conversation With Brands About Their Programmatic Stacks and Strategies

Wining & Dining in Atlanta: A Conversation With Brands About Their Programmatic Stacks and Strategies

On Tuesday, March 27th, 2018, Digilant hosted an executive dinner panel at City Winery at Ponce City Market in Midtown Atlanta where local digital media agencies and brands gathered to listen in on and engage with a panel of digital marketing executives as they discussed all things digital media and programmatic. After a lively session …

Emotional Competence Workshop

Emotional Competence Workshop

On Tuesday March 14th, despite the heavy rain, three Digilant volunteers went to The Down Madrid Centre to assist with the Emotional Competence Workshop organized by three children from the Foundation. The kids were between 6 and 10 years old. The objective of this workshop was to learn how to identify emotions and how to …

DC Dinner Panel Discussion: How To Fast Track to an Integrated Digital Media Strategy in 2018?

DC Dinner Panel Discussion: How To Fast Track to an Integrated Digital Media Strategy in 2018?

On Tuesday, March 6th, 2018, Digilant hosted a discussion and dinner at SEI D.C. in Penn Quarter.  I joined local digital media agencies and brands to hear their colleagues discuss their approach to delivering new and innovative programmatic strategies. As programmatic technology becomes a commodity that everyone is using and has access to, it’s even more important to …

Are you interested in receiving news, articles and updates on programmatic advertising?

Leave your details below to receive periodic updates.