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Your Cookies Are Stale, So What’s Next For Digital Marketers?

Your Cookies Are Stale, So What’s Next For Digital Marketers?

By Mike Addonizio, Director, Platform Solutions at Digilant   The digital advertising industry loves cookies – the dominant data currency of today. Much of programmatic media buying technology and the way we deliver billions of digital ads, depends on this magical string of characters that helps identify consumers online. But what exactly is a cookie and …

Cocktails & Conversation with Marketing Executives: What is the Future of Programmatic Media Buying?

Cocktails & Conversation with Marketing Executives: What is the Future of Programmatic Media Buying?

With programmatic spending expected to reach new highs in 2017, advertisers now more than ever before need to leverage their data and their digital media dollars for optimal results. This leads to an important discussion marketers are having around the growing demand for programmatic solutions and how they need to be more proprietary to their …

Google Ad Crisis: Consequences For The Digital Marketer

Google Ad Crisis: Consequences For The Digital Marketer

By Colin Brown, Chief Operating Officer, Digilant   ‘The Times’ unearthed a massive scandal in digital marketing this March. The British newspaper broke the news on YouTube and Google’s placement of ads alongside content associated with political violence, extremist religious propaganda and other offensive content incongruent with the messages of brands and organizations advertising on …

Cómo Preparar el bizcocho (casi) perfecto del marketing

Cómo Preparar el bizcocho (casi) perfecto del marketing

By Juan Camilo Bonilla Managing Director, Digilant Spain   La tecnología publicitaria ha avanzado a un ritmo increíble en los últimos cinco años. La evolución del mercado y los desarrollos disponibles hoy en día ofrecen soluciones que permiten que los anunciantes ejecuten sus presupues­tos de forma muy eficiente a través de opciones como la compra programática …

Google Ad Crisis: Consequences For The Digital Marketer

By Colin Brown, Chief Operating Officer, Digilant   ‘The Times’ unearthed a massive scandal in digital marketing this March. The British newspaper broke the news on YouTube and Google’s placement of ads alongside content associated with political violence, extremist religious propaganda and other offensive content incongruent with the messages of brands and organizations advertising on …

And the Winner is… Digilant!

And the Winner is… Digilant!

  Last night was an exciting evening, Digilant won it’s first award for Consumer Persona in the ‘Best Use of Big Data’ marketing category at the annual MITX awards. The MITX Awards are the largest and most prestigious annual awards competition in the country for digital marketing and technology innovation, bringing together the best and brightest …

The Train Will Come: The Power of Anticipation in Digital Media

The Train Will Come: The Power of Anticipation in Digital Media

By Stephanie Lozito, SVP Client Solutions, Digilant   Coloring Within the Lines Programmatic media buys via DSPs usually materialize as a checklist of targeting tactics and bidding parameters pushed through a platform using an algorithm.  When heralded as the power of machines over people, DSP-based programmatic buying can appear to be sterile and isolated from other …

The Future Of Media Buying Is Not Programmatic But Customatic

The Future Of Media Buying Is Not Programmatic But Customatic

From Off-The-Shelf to Personalization Personalization is the challenge that the majority of marketers face in the marketplace today.  But the many providers out there competing for your marketing dollars are still only offering a selection of off-the-shelf solutions, as they attempt to keep their own costs down. Everyone has access to the same data and the ad-tech ecosystem is overgrown with …

5 Programmatic Advertising Tips to Boost Performance

5 Programmatic Advertising Tips to Boost Performance

By Wesley Farris Director of Partnerships at Digilant   Programmatic has evolved considerably. What was once an experimental technology, has now morphed into a cross-channel, data-driven ecosystem with unlimited opportunity and strategic value. In fact, U.S. programmatic spending continues to rise – it is expected to surpass over $27 billion by the end 2017, according to e-marketer. Today, …

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