Education

Programmatic Media Buying 101: Bid Shading And Bid Caching Defined

Programmatic Media Buying 101: Bid Shading And Bid Caching Defined

Programmatic auctions are experiencing a big shift in the way inventory is priced. Media buyers who have been using second price auction strategies are finding that more and more SSPs are moving to first price auctions.  In the second quarter of 2018 a report by Getintent found that 43.3% of impressions were sold through first-price auctions, where …

Programmatic – It’s not just for media buyers. What the rest of us need to know?

Programmatic – It’s not just for media buyers. What the rest of us need to know?

The following article by Raquel Rosenthal was originally published by Digital Content Next. It’s a message we’ve been hearing percolate through the industry now for years: programmatic is the future of advertising. Brands, in search of more control over their media buying activity, have embraced technology-based approaches that promise efficiency, precision, flexibility, and superior ROI. Warts …

How to Hire an Internet Ad Buying Agency?

How to Hire an Internet Ad Buying Agency?

Part of any successful brand’s digital marketing strategy involves the tactful implementation of an internet ad buying plan. Although mapping out an impactful internet ad buying plan is a crucial and necessary step to take when growing your business, it can be a daunting task for even the most experienced marketer. For this reason, it’s generally more …

3 Keys to Successful Digital Marketing

3 Keys to Successful Digital Marketing

  The current state of the consumer-brand relationship lends itself to digital marketing strategies that cross channels, devices, and audiences, analyzing performance in real time for constant optimization. When done properly, you’ll increase scale and decrease ad spend, promoting products and services on the digital platforms that will yield the highest conversion rates.   However, creating a …

How to Become a Better Programmatic Marketer?

How to Become a Better Programmatic Marketer?

  Programmatic ad buying has gone from being an advertising technology used only by the largest of businesses, to a key marketing tactic for any for any brand that wants to be seen and heard in today’s constantly expanding digital ecosystem. Despite its widespread prevalence, programmatic ad buying is an advertising practice that requires sophisticated …

3 Key Elements to Successful Digital Media Buying

3 Key Elements to Successful Digital Media Buying

Regardless of the marketing strategy that a company may have in place, there are key elements to buying digital media that all brands should take into account. However, before jumping into the elements of successful digital media buying, there is one aspect that must be worked out: defining your campaign goals. One of the biggest …

How to Hire a Digital Media Buying Agency?

How to Hire a Digital Media Buying Agency?

Hiring the right digital media agency is one of the most essential tasks for any brand that wants to effectively reach its target audiences. The digital ecosystem has radically transformed the work of media agencies. However, its main function has remained the same: having a brand message reach the right audience, at the right place …

The Future Of Media Buying Is Not Programmatic But Customatic

The Future Of Media Buying Is Not Programmatic But Customatic

From Off-The-Shelf to Personalization Personalization is the challenge that the majority of marketers face in the marketplace today.  But the many providers out there competing for your marketing dollars are still only offering a selection of off-the-shelf solutions, as they attempt to keep their own costs down. Everyone has access to the same data and the ad-tech ecosystem is overgrown with …

MILLENNIAL CONSUMER PERSONA VOTER STUDY

MILLENNIAL CONSUMER PERSONA VOTER STUDY

The need for gun control in the U.S is the topic that concerns the most U.S. Millennial voters, 18-36 years old. Their opinion is relevant, since the Millennial population has surpassed Baby Boomers as the largest generation of U.S voters. They are also the most digitally connected generation, freely sharing their preferences, beliefs and opinions in social media environments. A recent …

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