Programmatic Media Buying 101

Programmatic Media Buying 101: Bid Shading And Bid Caching Defined

Programmatic Media Buying 101: Bid Shading And Bid Caching Defined

Programmatic auctions are experiencing a big shift in the way inventory is priced. Media buyers who have been using second price auction strategies are finding that more and more SSPs are moving to first price auctions.  In the second quarter of 2018 a report by Getintent found that 43.3% of impressions were sold through first-price auctions, where …

Programmatic Media Buying 101: Why DSPs & DMPs work better together?

Programmatic Media Buying 101: Why DSPs & DMPs work better together?

  Data-driven advertising has been proven to deliver the most effective way of managing an advertiser’s spend as well as the most efficient way to monetize a seller’s digital assets. The effectiveness of data-driven decisions –planning, selling, buying– make it necessary for both sellers and buyers to take as much control of their data as possible, …

Programmatic Media Buying 101: Why You Should Add Programmatic Audio To Your Media Plan?

Programmatic Media Buying 101: Why You Should Add Programmatic Audio To Your Media Plan?

Programmatic advertising refers to the buying and selling of digital ad space using special software like DSPs or Ad Networks, built for specifically for digital marketing transactions. It avoids traditional human negotiation and is more efficient, because ad buying in the real world between buyers and sellers can be expensive and unreliable. Programmatic allows for …

Programmatic Media Buying 101: What’s The Difference Between DSPs & Ad Networks

Programmatic Media Buying 101: What’s The Difference Between DSPs & Ad Networks

The current programmatic media buying landscape is really just an extension of the traditional two-party system between advertisers and publishers. If you keep in mind what is being sold, who is selling it and who is buying, it should become a little clearer. So What is the Difference Between DSPs and Ad Networks?  The acronym …

Programmatic Media Buying 101: What is GDPR (General Data Protection Regulation)? What Does It Mean For Digital Advertising?

Programmatic Media Buying 101: What is GDPR (General Data Protection Regulation)? What Does It Mean For Digital Advertising?

Over the past few months, the GDPR (General Data Protection Regulation) acronym has been thrown around often in the programmatic media industry, as everybody scrambles to define what it means for them and how to apply it.  At least on this side of the ocean, it seems like most digital marketers are still unaware of …

Programmatic Media Buying 101: Programmatic Creative is the Future for Display Advertising

Programmatic Media Buying 101: Programmatic Creative is the Future for Display Advertising

Digital advertising that includes both high quality creative and relevant messaging is increasingly a high priority for media buyers and marketers.  Advertisers see no reason why creative, rich media, and programmatic should be mutually exclusive –­ it’s the combination that achieves engagement and results with consumers. The combination of programmatic and engaging creative offers a …

Programmatic Media Buying 101: The Difference Between First and Second Price Auctions in RTB

Programmatic Media Buying 101: The Difference Between First and Second Price Auctions in RTB

If you are buying advertising programmatically then you are most likely using either a first or second price auction bidding process.  Most recently there has been more talk of moving towards first price auctions because of the popularity of header bidding.  DSPs (Demand Side Platforms) have traditionally been set up to use second-price auctions and …

Programmatic Media Buying 101: Why Are Marketers Talking About Blockchain Technology?

Programmatic Media Buying 101: Why Are Marketers Talking About Blockchain Technology?

Will Blockchain be the technology that solves the programmatic industry woes, or is it just another buzzword that we need to add to our vernacular in case someone brings it up in a conversation? Either way it helps to know why people are talking about blockchain technology and how it will help or change the …

Programmatic Media Buying 101: What is the Difference Between AI, Machine Learning & Programmatic?

Programmatic Media Buying 101: What is the Difference Between AI, Machine Learning & Programmatic?

The world of digital advertising and programmatic advertising has developed its own language in the last couple of years, full of terms that are commonly heard and used everywhere but mean something very specific when attached to the word advertising. Most recently it’s almost impossible to read an article or even talk about media buying …

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