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Programmatic Media Buying 101: Bid Shading And Bid Caching Defined

Programmatic Media Buying 101: Bid Shading And Bid Caching Defined

Programmatic auctions are experiencing a big shift in the way inventory is priced. Media buyers who have been using second price auction strategies are finding that more and more SSPs are moving to first price auctions.  In the second quarter of 2018 a report by Getintent found that 43.3% of impressions were sold through first-price auctions, where …

How Advertisers Combat the “Skip Ad” Button

How Advertisers Combat the “Skip Ad” Button

In mid-August, Netflix announced that they are going to start testing running advertisements between episodes – or as they referred to them, “recommendations… [to help] members discover stories they will enjoy faster.” And no surprise, subscribers are not impressed with the concept and has  caused significant backlash. Netflix, until now, had set themselves apart from …

PR Agencies Turning Toward Programmatic

PR Agencies Turning Toward Programmatic

PR agencies, traditionally, have the primary goal of gaining earned press, media or attention. As Forbe’s Robert Wynne stated, they don’t buy ads or create catchy slogans, but rather they “promote companies or individuals via editorial coverage,” otherwise known as earned media. As people use social media everyday, PR agencies rely on this platform as …

Back to Basics: The Advantages of Direct Mail As Part Of Your Programmatic Media Buy

Back to Basics: The Advantages of Direct Mail As Part Of Your Programmatic Media Buy

  After researching the top marketing trends of 2018, no matter the source, the majority of topics include social media, influencer marketing, video marketing, artificial intelligence, and marketing software. Granted, all of these tactics are extremely important to create a thorough marketing mix, it is essential that as marketers and media planners, foundational marketing strategies …

Benefits of Combining Influencer Marketing With Programmatic Media Buying

Benefits of Combining Influencer Marketing With Programmatic Media Buying

Before we could scroll through Amazon’s customer review sections for the truth about products or check out Twitter feeds for trending hashtags that sometimes criticize brands delivering subpar experiences, most consumers relied on more personal offline sources to find the endorsements they needed to influence their final purchase. It’s no wonder why these two worlds …

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