Datascope

In 2018, Mobile Video Spend Will Dominate Programmatic Media Buys

In 2018, Mobile Video Spend Will Dominate Programmatic Media Buys

In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018 and hit $45 billion in spend by 2019. With this rise in programmatic ad spend, there also comes a shift in where advertisers are buying ad space. Another shift in programmatic ad buying is the …

2018 Trends: Generation Z vs Millennials, What Programmatic Media Buyers Need to Know?

2018 Trends: Generation Z vs Millennials, What Programmatic Media Buyers Need to Know?

In the last five years, digital media buyers and brand marketers have been hyper-focused on finding and targeting millennials, forgetting about an extremely influential and profitable demographic, Generation Z. Generation Z defines the group of people born between 1996 and the mid 2000s. They have different purchasing habits and need to be targeted differently than …

In 2018 Native Becomes the Leading Ad Format for Programmatic Media Buying Platforms

In 2018 Native Becomes the Leading Ad Format for Programmatic Media Buying Platforms

Native advertising was established to make ads appear more natural on a web page. Rather than making it overtly obvious that the ad is not part of the original page, native advertising uses the page’s design and layout to design the ad so that it appears as just a part of the webpage.  Programmatic native …

Programmatic Media Buying 101: How the Industry is Solving Domain Spoofing and Ad Fraud with Ads.txt & Private Marketplace

Programmatic Media Buying 101: How the Industry is Solving Domain Spoofing and Ad Fraud with Ads.txt & Private Marketplace

In 2018 the ad tech industry, and especially the top DSPs, are going to focus on improving inventory quality for programmatic media, as seen in our top ten trends you need to know about programmatic this year. Download the full infographic here.  What Does Inventory Quality Mean? Over the past few years, the quantity of fraudulent ads …

10 Programmatic Media Buying Trends for 2018 That You Need to Know About

10 Programmatic Media Buying Trends for 2018 That You Need to Know About

As we kick off 2018, it’s important as marketers, media buyers or media planners to be confident that we are making the right choices, spending valuable dollars in the right places and overall making the returns for those dollars that everyone is expecting.  How do we know for sure we made the right decisions?  We …

2017 Holiday Shopping Insights & Stats for Marketers and Media Buyers – Infographic

2017 Holiday Shopping Insights & Stats for Marketers and Media Buyers – Infographic

The results are in from America’s biggest shopping weekend of the year and the numbers are bigger than ever!  According to Adobe, who predicted that Americans would spend $5 Billion this year on Black Friday, they actually surpassed that number in online retail sales reaching $5.03 Billion – up 16,9% over last year.  This comes after …

Getting Personal With Programmatic, 3 Buying Strategies for the Holidays – Infographic

Getting Personal With Programmatic, 3 Buying Strategies for the Holidays – Infographic

It’s that time of year when consumers are being bombarded with advertising from all their favorite brands plus all the other brands that are trying to capture their shopping dollars.  For marketers, it’s the perfect time to work programmatic into your holiday media buying plans – so that you can reach specific audiences based on …

Part 4 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 4 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

The two target audiences that marketers need to focus for the Back to School (BTS) season are parents and college students. 90% of parents participate in back-to-school shopping, as the primary shopper for younger children and 89% of college students are shopping for back-to-school items. College students spending is significantly higher due to the fact …

Optimize Your Back to School (BTS) Programmatic Media Buying with A+ Shopping Data from Digilant

Optimize Your Back to School (BTS) Programmatic Media Buying with A+ Shopping Data from Digilant

Changes in the BTS media consumption market demands a more strategic approach to buying advertising using data Digilant has analyzed the behavior of Back to School (BTS) consumers: when, where and how they shop? 40% of parents start shopping in July, while 60% wait until August. 23% of BTS shoppers wait until later in the …

Part 3 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 3 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

  Back to School (BTS) season is the longest shopping event of the year. A 2016 survey from eMarketer found that 66% of shoppers planned on doing their back to school shopping between July 4 and Labor Day and 17% said that they plan on shopping on an “as-needed” basis. College students start doing BTS searches …

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