Digilant University

As Programmatic buying continues to become a key component of the Digital Advertising Industry, our clients have come to us and asked us to partner with them to fulfill a greater education need. With this program we are helping their teams understand Programmatic buying in the context of their jobs in a way that is meaningful to them.

“We are devoting an important part of our advertising budget to programmatic buying, and internally we need a better understanding of all the aspects of how it works, including how to extract more knowledge of our data and optimize each campaign.”  Francisco Cotera, group manager of Digital Media PepsiCo, Mexico.

A self-guided, e-learning platform, Digilant University provides a robust digital marketing curriculum, comprised of several  courses including: Programmatic 101, Programmatic Tactics, Programmatic KPI’s, as well as Data, Social & Search Basics. This e-learning solution delivers its content in short and engaging videos, and includes a variety of testing options, along with course certifications. Overall, the platform is designed to provide an optimal e-learning solution for businesses.

To register for Digilant University or to find how your company can purchase user licenses for this program, send us an email or give us a call us at: +1 844 344 4526.


Programmatic Media Buying 101: What is Contextual Targeting?

Programmatic and Contextual Targeting Across the board, marketing strives to align with the audience’s key interests and whatever they have top of mind. In programmatic advertising, ads are matched for the user in real-time, using multiple tactics that include behavioral data to identify those interests and what may be on their mind. This includes things like …

Programmatic Media Buying 101: What is Contextual Targeting?

Programmatic Media Buying 101: Using Audience Extension & Lookalike Modeling As A Tactic

Audience Extension is a tactic that benefits publishers and advertisers alike. Publishers are able to use audience extension to turn their site traffic into an audience for advertisers. Publishers are able to monetize traffic to their site where advertisers are able to expand their reach to visitors anywhere on the web. Because audience extension is …

Programmatic Media Buying 101: Using Audience Extension & Lookalike Modeling As A Tactic

Programmatic Media Buying 101: Cookie Matching Using CRMs

Cookies have been used since the early days of digital advertising to recognize users via an anonymous tagging system. When a user receives a cookie from a domain, that domain recognizes the cookie whenever the domain comes across the user. Programmatic Advertising cookies help advertisers to recognize users who have previously seen their ads or …

Programmatic Media Buying 101: Cookie Matching Using CRMs

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