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Programmatic Buying 101: YouTube Advertising Best Practices

Programmatic Buying 101: YouTube Advertising Best Practices

Video has a lot to offer digital marketers and consumers. In 2017, video will account for almost 70% of all internet traffic. With additional advances in connectivity and mobile technology, streaming big video files is no longer prohibitive, enabling users to share a wide array of content.   Buying YouTube Advertising As a medium for …

10 Tips For Digital Advertising Best Practices

10 Tips For Digital Advertising Best Practices

Keeping up-to-date on digital ad buying best practices is essential for any marketer to successfully navigate today’s digital ecosystem. Given the sustained high-level growth of programmatic media buying in recent years, the way in which we leverage new technologies to bring together the main players of digital ad buying and selling is constantly evolving. To …

Programmatic Buying 101: Advertising Data & Privacy Best Practices

Programmatic Buying 101: Advertising Data & Privacy Best Practices

Since the mid-1990s, digital advertising technology has been accessing user data to make ads more relevant and effective. This collection of user data has continuously raised concerns about privacy for consumers. Cookies were one of the first technologies used by digital advertisers to store a small amount of data on the user’s computers. This method …

Part 4 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 4 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

The two target audiences that marketers need to focus for the Back to School (BTS) season are parents and college students. 90% of parents participate in back-to-school shopping, as the primary shopper for younger children and 89% of college students are shopping for back-to-school items. College students spending is significantly higher due to the fact …

Part 2 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 2 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Summer may be in full swing, but the Back to School (BTS) season for marketers began before students even heard the last bell ring.  By the time you are past Fourth of July, you’ll see more brands and retailers talk about back-to-school because data tells them that the earlier they get to market, the more likely those …

Part 1 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 1 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Back-to-school season is the second biggest shopping season of the year touching 29 million households and accounting for $27 billion in sales in the US.  That said, the Back to School (BTS) season has increasingly become more diverse and complex for marketers. No longer should marketers focus on digital and traditional media buying strategies and …

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