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Gleanings from Gilbane: 3 Content Automation Tools to Make Your Digital Marketing More Human

Gleanings from Gilbane: 3 Content Automation Tools to Make Your Digital Marketing More Human

Last week Gilbane Advisor held its fourteenth annual Digital Content Conference where marketing and technology strategists, analysts, investors, managers, and innovators engaged in a variety of panels and break-out sessions on how to provide a competitive digital experience through thoughtful content. However, “thoughtful” might not be the first word to come to mind when today’s …

2017 Holiday Shopping Insights & Stats for Marketers and Media Buyers – Infographic

2017 Holiday Shopping Insights & Stats for Marketers and Media Buyers – Infographic

The results are in from America’s biggest shopping weekend of the year and the numbers are bigger than ever!  According to Adobe, who predicted that Americans would spend $5 Billion this year on Black Friday, they actually surpassed that number in online retail sales reaching $5.03 Billion – up 16,9% over last year.  This comes after …

Getting Personal With Programmatic, 3 Buying Strategies for the Holidays – Infographic

Getting Personal With Programmatic, 3 Buying Strategies for the Holidays – Infographic

It’s that time of year when consumers are being bombarded with advertising from all their favorite brands plus all the other brands that are trying to capture their shopping dollars.  For marketers, it’s the perfect time to work programmatic into your holiday media buying plans – so that you can reach specific audiences based on …

Digital Out-of-Home (DOOH): Bringing Back Billboards Using Ad-Technology

Digital Out-of-Home (DOOH): Bringing Back Billboards Using Ad-Technology

By 2019 it is projected that $4.5 billion will be spent on Digital Out-of-Home (DOOH) advertising in the United States. This old but new again marketing tactic has the ability to reach mass numbers of people, at the right time, in the right place. It’s no wonder companies and agencies are investing their budgets in …

9 Tips for Media Buyers to Minimize Ad Fraud in Programmatic Campaigns

9 Tips for Media Buyers to Minimize Ad Fraud in Programmatic Campaigns

eMarketer estimates that U.S. programmatic investment will surpass 83 billion dollars in 2017, representing 73% of all digital ad spend this year.  To ensure that this increase in spend is sustained, the industry needs to continue to improve the programmatic purchasing experience and eliminate problems such as fraud. According toad verification company Adloox, the numbers …

Programmatic Buying 101: Why Marketers Are Talking About Attribution?

Programmatic Buying 101: Why Marketers Are Talking About Attribution?

Digital media buyers started using attribution measurement as a way to understand which aspects of their programmatic, social and search campaigns are contributing the most to campaign performance and/ or lead generation. In digital advertising, attribution measurement can now be done at a user-specific level, what this means is the that most ad-tech platforms apply …

A Media Buyers Lunch Conversation About Breaking Media Silos in Kansas City

A Media Buyers Lunch Conversation About Breaking Media Silos in Kansas City

  On Tuesday, November 14, Digilant hosted a discussion and lunch at Stock Hill KC on the Country Club Plaza in Kansas City.  I joined local digital media agencies and brands to hear their colleagues discuss their approach to integrated planning and media silos. During this intimate lunch conversation Raquel Rosenthal, CRO at Digilant U.S. moderated the conversation with …

Calling All Marketers: 6 Reasons to Get on the Programmatic Buying Bandwagon for the Holidays

Calling All Marketers: 6 Reasons to Get on the Programmatic Buying Bandwagon for the Holidays

Despite what might be considered setbacks for the programmatic industry in 2017, like the YouTube ad controversy and the constant battle against “bots” and “ad fraud” – more and more marketers are investing in programmatic advertising. eMarketer estimates nearly four of every five US digital advertising display dollars will have been transacted programmatically in 2017, totaling …

How to Hire an Internet Ad Buying Agency?

How to Hire an Internet Ad Buying Agency?

Part of any successful brand’s digital marketing strategy involves the tactful implementation of an internet ad buying plan. Although mapping out an impactful internet ad buying plan is a crucial and necessary step to take when growing your business, it can be a daunting task for even the most experienced marketer. For this reason, it’s generally more …

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