Featured Blog

The Train Will Come: The Power of Anticipation in Digital Media

The Train Will Come: The Power of Anticipation in Digital Media

By Stephanie Lozito, SVP Client Solutions, Digilant   Coloring Within the Lines Programmatic media buys via DSPs usually materialize as a checklist of targeting tactics and bidding parameters pushed through a platform using an algorithm.  When heralded as the power of machines over people, DSP-based programmatic buying can appear to be sterile and isolated from other …

The Future Of Media Buying Is Not Programmatic But Customatic

The Future Of Media Buying Is Not Programmatic But Customatic

From Off-The-Shelf to Personalization Personalization is the challenge that the majority of marketers face in the marketplace today.  But the many providers out there competing for your marketing dollars are still only offering a selection of off-the-shelf solutions, as they attempt to keep their own costs down. Everyone has access to the same data and the ad-tech ecosystem is overgrown with …

5 Programmatic Advertising Tips to Boost Performance

5 Programmatic Advertising Tips to Boost Performance

By Wesley Farris Director of Partnerships at Digilant   Programmatic has evolved considerably. What was once an experimental technology, has now morphed into a cross-channel, data-driven ecosystem with unlimited opportunity and strategic value. In fact, U.S. programmatic spending continues to rise – it is expected to surpass over $27 billion by the end 2017, according to e-marketer. Today, …

U.S. Audience Insight Study Exposes Lifestyle of Trump and Clinton Voters by Generation

U.S. Audience Insight Study Exposes Lifestyle of Trump and Clinton Voters by Generation

Digilant, today released the results of new audience insight research, US Voter Persona Study: Trump and Clinton 2016 Voters Across 3 Generations.  It reveals important audience insights about the preferences, interests, and behaviors of US voters who support Hillary Clinton and Donald Trump. The study examines the voter audiences across three generations – Millennials, Generation …

Digilant’s Consumer Persona Video

Digilant’s Consumer Persona Video

Digilant’s Consumer Persona solution is a new way for advertisers to analyze their consumer data and make it more actionable in real-time. This dynamic offering digests first party, third party and Digilant’s proprietary data to elevate audience discovery and programmatic ad targeting from smart to downright genius. Digilant Consumer Persona from Planet Nutshell on Vimeo.

First Steps to Data Activation Success

First Steps to Data Activation Success

Data has an essential place in your world as a marketer. Without data, it’s impossible to measure what’s working in your marketing and advertising programs and what needs improvement. In fact, if you’re not collecting data you are losing out on the value associated with customer insight and the ability to make better informed media …