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A Media Buyers Lunch Conversation About Breaking Media Silos in Kansas City

A Media Buyers Lunch Conversation About Breaking Media Silos in Kansas City

  On Tuesday, November 14, Digilant hosted a discussion and lunch at Stock Hill KC on the Country Club Plaza in Kansas City.  I joined local digital media agencies and brands to hear their colleagues discuss their approach to integrated planning and media silos. During this intimate lunch conversation Raquel Rosenthal, CRO at Digilant U.S. moderated the conversation with …

Calling All Marketers: 6 Reasons to Get on the Programmatic Buying Bandwagon for the Holidays

Calling All Marketers: 6 Reasons to Get on the Programmatic Buying Bandwagon for the Holidays

Despite what might be considered setbacks for the programmatic industry in 2017, like the YouTube ad controversy and the constant battle against “bots” and “ad fraud” – more and more marketers are investing in programmatic advertising. eMarketer estimates nearly four of every five US digital advertising display dollars will have been transacted programmatically in 2017, totaling …

Why Media Buyers Need to Focus on the Consumer Using a Journey Map?

Why Media Buyers Need to Focus on the Consumer Using a Journey Map?

By Mike Addonizio, Director, Platform Solutions at Digilant   Stop the Channel Obsession The complication of today’s digital media landscape has confused advertisers. It seems advertising’s most proven and basic principles, such as communicating the right message to the right person at the right time, are getting lost to an infatuation with channels and irrelevant metrics. …

Programmatic Media Buying 101: Digital Marketing Data Sources, How to Apply Them?

Programmatic Media Buying 101: Digital Marketing Data Sources, How to Apply Them?

The rise of digital advertising has given marketers fuel to reach their ultimate marketing goal: connect the actions of users into a meaningful whole. When marketers know a lot about their consumers, advertising is personally relevant and more effective. Personalization of brand experiences is a powerful way to drive conversion – and in digital advertising, …

Johnston & Murphy Combine MarTech And AdTech  To Improve The Customer Journey

Johnston & Murphy Combine MarTech And AdTech  To Improve The Customer Journey

Leveraging CRM and Programmatic, Customer Portfolios and Digilant Set Precedent, Enrich Customer Experience   BOSTON, MA, September 14, 2017 Customer Portfolios, a leader in lifecycle marketing and customer analytics, and Digilant, a global provider of programmatic ad buying solutions and services, have partnered to innovate the digital experience by combining AdTech and MarTech to track …

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