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Programmatic Media Buying 101: Digital Marketing Data Sources, How to Apply Them?

Programmatic Media Buying 101: Digital Marketing Data Sources, How to Apply Them?

The rise of digital advertising has given marketers fuel to reach their ultimate marketing goal: connect the actions of users into a meaningful whole. When marketers know a lot about their consumers, advertising is personally relevant and more effective. Personalization of brand experiences is a powerful way to drive conversion – and in digital advertising, …

Johnston & Murphy Combine MarTech And AdTech  To Improve The Customer Journey

Johnston & Murphy Combine MarTech And AdTech  To Improve The Customer Journey

Leveraging CRM and Programmatic, Customer Portfolios and Digilant Set Precedent, Enrich Customer Experience   BOSTON, MA, September 14, 2017 Customer Portfolios, a leader in lifecycle marketing and customer analytics, and Digilant, a global provider of programmatic ad buying solutions and services, have partnered to innovate the digital experience by combining AdTech and MarTech to track …

The 7 Most Common Errors Programmatic Media Buyers Should Avoid

The 7 Most Common Errors Programmatic Media Buyers Should Avoid

Many brands still don’t take advantage of all the possibilities offered by programmatic advertising, preventing them from increasing the profitability of their media buy and maximizing their ROI. Instead, if brands leveraged the potential of programmatic advertising they could broaden their audience, reaching twice as many unique users, increasing conversions by more than 36%, and …

Programmatic Buying 101: YouTube Advertising Best Practices

Programmatic Buying 101: YouTube Advertising Best Practices

Video has a lot to offer digital marketers and consumers. In 2017, video will account for almost 70% of all internet traffic. With additional advances in connectivity and mobile technology, streaming big video files is no longer prohibitive, enabling users to share a wide array of content.   Buying YouTube Advertising As a medium for …

Part 4 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 4 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

The two target audiences that marketers need to focus for the Back to School (BTS) season are parents and college students. 90% of parents participate in back-to-school shopping, as the primary shopper for younger children and 89% of college students are shopping for back-to-school items. College students spending is significantly higher due to the fact …

Optimize Your Back to School (BTS) Programmatic Media Buying with A+ Shopping Data from Digilant

Optimize Your Back to School (BTS) Programmatic Media Buying with A+ Shopping Data from Digilant

Changes in the BTS media consumption market demands a more strategic approach to buying advertising using data Digilant has analyzed the behavior of Back to School (BTS) consumers: when, where and how they shop? 40% of parents start shopping in July, while 60% wait until August. 23% of BTS shoppers wait until later in the …

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