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Programmatic Buying 101: YouTube Advertising Best Practices

Programmatic Buying 101: YouTube Advertising Best Practices

Video has a lot to offer digital marketers and consumers. In 2017, video will account for almost 70% of all internet traffic. With additional advances in connectivity and mobile technology, streaming big video files is no longer prohibitive, enabling users to share a wide array of content.   Buying YouTube Advertising As a medium for …

Part 4 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 4 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

The two target audiences that marketers need to focus for the Back to School (BTS) season are parents and college students. 90% of parents participate in back-to-school shopping, as the primary shopper for younger children and 89% of college students are shopping for back-to-school items. College students spending is significantly higher due to the fact …

Optimize Your Back to School (BTS) Programmatic Media Buying with A+ Shopping Data from Digilant

Optimize Your Back to School (BTS) Programmatic Media Buying with A+ Shopping Data from Digilant

Changes in the BTS media consumption market demands a more strategic approach to buying advertising using data Digilant has analyzed the behavior of Back to School (BTS) consumers: when, where and how they shop? 40% of parents start shopping in July, while 60% wait until August. 23% of BTS shoppers wait until later in the …

Part 2 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 2 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Summer may be in full swing, but the Back to School (BTS) season for marketers began before students even heard the last bell ring.  By the time you are past Fourth of July, you’ll see more brands and retailers talk about back-to-school because data tells them that the earlier they get to market, the more likely those …

Part 1 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 1 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Back-to-school season is the second biggest shopping season of the year touching 29 million households and accounting for $27 billion in sales in the US.  That said, the Back to School (BTS) season has increasingly become more diverse and complex for marketers. No longer should marketers focus on digital and traditional media buying strategies and …

Digilant Acquires Programmatic Agency Anagram

Digilant Acquires Programmatic Agency Anagram

Digilant Acquires Programmatic Agency Anagram Expanding Programmatic Capabilities and Services   Boston – March 23, 2017. Digilant, a global provider of customized programmatic ad buying solutions and services, today announced it has acquired Anagram, a programmatic marketing agency. Anagram was founded in 2015 with the goal of bringing clients a fully transparent approach to programmatic marketing, with …

Elisha Heaps Joins Digilant as Global Chief Data Scientist

Elisha Heaps Joins Digilant as Global Chief Data Scientist

  Boston – March 14, 2017. Digilant, a global provider of customized programmatic ad buying solutions and services, today announced the appointment of Elisha Heaps as Global Chief Data Scientist. In her new role, Ms. Heaps will be responsible for architecting scalable, proprietary big data optimization strategies as part of Digilant’s product vision. She will also oversee …

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