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Programmatic Buying 101: What’s The Difference Between DSPs & Ad Networks

Programmatic Buying 101: What’s The Difference Between DSPs & Ad Networks

The current programmatic media buying landscape is really just an extension of the traditional two-party system between advertisers and publishers. If you keep in mind what is being sold, who is selling it and who is buying, it should become a little clearer. So What is the Difference Between DSPs and Ad Networks?  The acronym …

Seattle Dinner, Drinks & Conversation About Programmatic Buzzwords: Transparency, GDPR, Attribution, Data Privacy and More

Seattle Dinner, Drinks & Conversation About Programmatic Buzzwords: Transparency, GDPR, Attribution, Data Privacy and More

On Tuesday, June 5th, Digilant hosted a dinner panel in Seattle titled the “2018 Fast Track to an Integrated Digital Media & Marketing Strategy.” Digilant‘s Chief Executive Officer, Raquel Rosenthal, moderated a discussion on the evolution of digital marketing with the following local marketing and advertising professionals: David Patton, Director of Digital Media at Vulcan …

Programmatic & Digital Advertising Leader Adds Jenna Umbrianna Gino to Executive Suite

Programmatic & Digital Advertising Leader Adds Jenna Umbrianna Gino to Executive Suite

The Addition of Industry Veteran Bolsters Anagram’s Market-Leading Programmatic Capabilities   BOSTON, May 2, 2018 /PRNewswire/ — Today, Anagram — a digital media agency built for the modern marketing era, and part of the ispDigital group of digital marketing technology companies — announced the hiring of Jenna Umbrianna Gino as Chief Client Officer. In her …

Programmatic Media Buying 101: Programmatic Creative is the Future for Display Advertising

Programmatic Media Buying 101: Programmatic Creative is the Future for Display Advertising

Digital advertising that includes both high quality creative and relevant messaging is increasingly a high priority for media buyers and marketers.  Advertisers see no reason why creative, rich media, and programmatic should be mutually exclusive –­ it’s the combination that achieves engagement and results with consumers. The combination of programmatic and engaging creative offers a …

7 Things Brands Need to Know Before In-Housing Programmatic Media Buying

7 Things Brands Need to Know Before In-Housing Programmatic Media Buying

In 2018, brands and marketers have made it clear that they  want increased control of their programmatic advertising efforts. Digital advertising spend is estimated to overtake offline spend, with programmatic already surpassing direct digital buying. In more advanced markets, the media buying industry is aimed at a programmatic future.   Marketers have grown frustrated with …

Amazon Advertising Platform (AAP) Uses Attribution to Win Over Programmatic Media Buyers

Amazon Advertising Platform (AAP) Uses Attribution to Win Over Programmatic Media Buyers

Amazon’s theme of go big or go home remains consistent when it comes to it’s most recent moves in the programmatic advertising space.  Their DSP is already the 3rd most popular for media buyers and is seeing a 50% growth in adoption.  The popularity of Amazon’s DSP isn’t because of the platform itself and they …

Wining & Dining in Atlanta: A Conversation With Brands About Their Programmatic Stacks and Strategies

Wining & Dining in Atlanta: A Conversation With Brands About Their Programmatic Stacks and Strategies

On Tuesday, March 27th, 2018, Digilant hosted an executive dinner panel at City Winery at Ponce City Market in Midtown Atlanta where local digital media agencies and brands gathered to listen in on and engage with a panel of digital marketing executives as they discussed all things digital media and programmatic. After a lively session …

DC Dinner Panel Discussion: How To Fast Track to an Integrated Digital Media Strategy in 2018?

DC Dinner Panel Discussion: How To Fast Track to an Integrated Digital Media Strategy in 2018?

On Tuesday, March 6th, 2018, Digilant hosted a discussion and dinner at SEI D.C. in Penn Quarter.  I joined local digital media agencies and brands to hear their colleagues discuss their approach to delivering new and innovative programmatic strategies. As programmatic technology becomes a commodity that everyone is using and has access to, it’s even more important to …

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