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Digilant :: Driving Advertising Innovation

Digilant :: Driving Advertising Innovation

Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform includes a Data Management Platform (DMP), and …

Are You Rinsing and Recycling Your Marketing?

Are You Rinsing and Recycling Your Marketing?

One of the promises of buying digital media programmatically is scale, unlimited users at a high frequency and low cost of media. Today, when running Direct Response or performance based campaigns, retargeting is still the best performing tactic because programmatic is very efficient at finding and converting users who have already shown intent. However, retargeting …

“It’s been a wild ride” says Patrick Robson, MD of Digilant UK

“It’s been a wild ride” says Patrick Robson, MD of Digilant UK

Patrick Robson is a digital advertising professional and the Managing Director of Digilant UK. With more than a decade of experience in digital advertising and marketing, his insights into the world of Programmatic Buying are not only comprehensive, but very educational. When asked about Digilant’s launch in the UK, Patrick elaborates – “Digilant was launched …

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