Press Coverage

CustomerPortfolios and Digilant Partner To Enhance Customer Journey

Boston, MA: Customer Portfolios, a leader in lifecycle marketing and customer analytics, and Digilant, a global provider of programmatic ad buying solutions and services, have partnered to innovate the digital experience by combining AdTech and MarTech to track behavior and revenue impact for each interaction.

Your Cookies Are Stale

Mike Addonizio, Director of Platform Solutions at Digilant, considers the age of the cookie as it draws to a close, and asks: what’s next for digital marketers? For the digital advertising industry, cookies are still the dominant data currency of today. Much of programmatic media-buying technology, and the way we deliver billions of digital ads, depends …

Johnston & Murphy Combine MarTech And AdTech To Improve The Customer Journey

BOSTON, Sept. 14, 2017 /PRNewswire/ — Customer Portfolios, a leader in lifecycle marketing and customer analytics, and Digilant, a global provider of programmatic ad buying solutions and services, have partnered to innovate the digital experience by combining AdTech and MarTech to track behavior and revenue impact for each interaction…  

Email A Distant Fourth In Back-To-School Sales

Companies offering back-to-school promotions are running up against a tight deadline. Of parents surveyed, 60% wait until August to shop, but 40% begin in July, according to a study by Digilant. However, 23% wait until the last minute to get better deals, and 20% wait until classes begin. These findings were put together by Digilant …

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