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Healthcare Marketers Gain Programmatic Power Using Unique Deterministic Data

Digilant And HealthLink Dimensions Partner To Help Marketers Go All-In On Digital Boston — November 15, 2018  Today, Digilant, a programmatic media buying services company, announced that to address a pressing market need, Digilant and HealthLink Dimensions have joined forces to create a powerful partnership, specifically designed to address the demands of healthcare and pharmaceutical …

Healthcare Marketers Gain Programmatic Power Using Unique Deterministic Data

Marketers are ready to up their personalization game – and publishers can help

This isn’t surprising to Raquel Rosenthal, CEO at Digilant, a programmatic advertising company, who says there’s more to digital marketing than meets the eye. “To be sure, technology plays a big part in the digital advertising ecosystem,” she observes. “But I would argue that process and people are arguably more important than the tech component …

Tis the season for programmatic media buying—how marketers can capitalize

As shoppers prepare for gatherings and gift giving, marketers can benefit from campaigns that reflect the evolving purchase locations and behaviors of digital consumers. A new holiday shopping report from programmatic media buying services firm Digilant explains why it’s particularly important this year that advertisers and media buyers make informed and strategic decisions that yield increased returns on digital …

Tis the Season for Programmatic Media Buying: Digilant Releases Holiday Shopping Insights Report

Boston – November 1, 2018  Today, Digilant, a programmatic media buying services company, released a holiday shopping report that presents noteworthy data and insights on consumer retail behavior. This holiday season advertisers and media buyers need to make informed and strategic decisions that yield increased returns on digital ad spend, and Digilant wants to help. …

Tis the Season for Programmatic Media Buying: Digilant Releases Holiday Shopping Insights Report

Four Keys to Global Content Marketing Success

Keyword research is a cornerstone of content marketing, and its applicability is amplified in global marketing operations. Karen Moked, VP of marketing at Digilant, a company that operates in almost a dozen countries, remarks, “I’ve learned that it’s critical to develop content based on country-specific keyword inventory, as it’s amazing how target audiences across geographies—even …

Post-GDPR, are data clean rooms the answer to accessing walled gardens?

As of May 25, 2018, Google announced that DoubleClick users will be unable to rely on cookies or mobile device IDs to connect impressions, clicks and site activities from DoubleClick logs. Instead, they will be limited to Google’s own Ads Data Hub for those metrics. For some, this means that they are satisfied to stay …

World Cup: 10 of the best memes of the tournament

Social media also has been no different, with users enthralled by the craze of the most-watched global sporting event, with an estimated 3.5 billion viewers from 200 countries and territories. According to marketing technology firm Digilant, World Cup-related hashtags have been the most popular across all social media platforms from Instagram to Twitter.

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