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The 10 Best Quotes from our Programmatic US Summit

Mike Addonizio, Director of Platform Solutions, Digilant: “The goal of marketing is not to acquire devices, necessarily, but to acquire and retain real people.” Digilant’s Mike Addonizio took the audience back to 2007, when the cookie ruled supreme. It was a cautionary tale of becoming over-reliant on a single identifier, and he reminded the audience …

ispDigital, Digilant’s Holding Group, Acquires Performance Marketing Specialist React2Media

ispDigital Expands Its Digital Marketing Capabilities and Services in the US   Boston – July 12, 2017. ispDigital, an international technology marketing services holding company that offers innovative solutions for brands and agencies, announced its acquisition of React2Media via one of its companies, Antevenio. While ispDigital was already present in the US with its programmatic media solutions …

ispDigital, Digilant’s Holding Group, Acquires Performance Marketing Specialist React2Media

How Independent Digital Agency Cramer-Krasselt Built Its Trading Desk

For independent shops like Cramer-Krasselt, the shift to programmatic presents challenges. They don’t have the resources to pour into proprietary tech like the big holding companies. For Cramer-Krasselt, that has meant stitching together ad-tech partners to form its own trading desk — and educating all of its employees on the ins and outs of programmatic. …

What to know about Facebook’s war on clickbait

The marketers’ view: Wesley Farris, director of partnerships at Digilant: “In theory, the individual-post level should give [Facebook] more accuracy [in detecting clickbait]. If they were previously blocking at the page level, they’d succeed with the publishers whose majority of content is clickbait, but they might miss the reputable publication that publishes the occasional nefarious headline. …

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