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Digilant Announces MAIA: Programmatic Power With Human Insights

Digilant – a programmatic media buying services company — introduced MAIA: Marketing, Artificial Intelligence and Analytics. This straightforward yet powerful infrastructure will be used to power DIGILANT and offers advertisers the harmonious combination of programmatic power and human derived insights, in one easy-to-use solution.

Digilant Announces MAIA: Programmatic Power With Human Insights

Marketing, Artificial Intelligence & Analytics for the Modern Marketer Boston — December 18, 2018 Today, Digilant — a programmatic media buying services company — introduced MAIA: Marketing, Artificial Intelligence and Analytics. This straightforward yet powerful infrastructure will be used to power DIGILANT and offers advertisers the harmonious combination of programmatic power and human derived insights, …

Digilant Announces MAIA: Programmatic Power With Human Insights

How Advertisers Can Wield Data Exhaust

Wesley Farris, director of partnerships at programmatic agency Digilant, spoke to eMarketer about how advertisers can make use of data exhaust. What sort of data can a DSP store from a programmatic auction? “Every time a DSP gets a bid request, there are a number of data variables that are passed on: the anonymous user ID, …

Unlock Data, Uncover Customers: Digilant

Digilant is a programmatic buying company, designed for both agencies and brands. We connect people and technology to create a perfect blend of strategy, insight and efficiency that will elevate any marketing team to find massive success. We also support advertisers who are moving towards programmatic self-sufficiency by aligning them with and training them on …

Healthcare Marketers Gain Programmatic Power Using Unique Deterministic Data

Digilant And HealthLink Dimensions Partner To Help Marketers Go All-In On Digital Boston — November 15, 2018  Today, Digilant, a programmatic media buying services company, announced that to address a pressing market need, Digilant and HealthLink Dimensions have joined forces to create a powerful partnership, specifically designed to address the demands of healthcare and pharmaceutical …

Healthcare Marketers Gain Programmatic Power Using Unique Deterministic Data

Marketers are ready to up their personalization game – and publishers can help

This isn’t surprising to Raquel Rosenthal, CEO at Digilant, a programmatic advertising company, who says there’s more to digital marketing than meets the eye. “To be sure, technology plays a big part in the digital advertising ecosystem,” she observes. “But I would argue that process and people are arguably more important than the tech component …

Tis the season for programmatic media buying—how marketers can capitalize

As shoppers prepare for gatherings and gift giving, marketers can benefit from campaigns that reflect the evolving purchase locations and behaviors of digital consumers. A new holiday shopping report from programmatic media buying services firm Digilant explains why it’s particularly important this year that advertisers and media buyers make informed and strategic decisions that yield increased returns on digital …

Tis the Season for Programmatic Media Buying: Digilant Releases Holiday Shopping Insights Report

Boston – November 1, 2018  Today, Digilant, a programmatic media buying services company, released a holiday shopping report that presents noteworthy data and insights on consumer retail behavior. This holiday season advertisers and media buyers need to make informed and strategic decisions that yield increased returns on digital ad spend, and Digilant wants to help. …

Tis the Season for Programmatic Media Buying: Digilant Releases Holiday Shopping Insights Report

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