Press Coverage

Marketers are ready to up their personalization game – and publishers can help

This isn’t surprising to Raquel Rosenthal, CEO at Digilant, a programmatic advertising company, who says there’s more to digital marketing than meets the eye. “To be sure, technology plays a big part in the digital advertising ecosystem,” she observes. “But I would argue that process and people are arguably more important than the tech component …

Tis the season for programmatic media buying—how marketers can capitalize

As shoppers prepare for gatherings and gift giving, marketers can benefit from campaigns that reflect the evolving purchase locations and behaviors of digital consumers. A new holiday shopping report from programmatic media buying services firm Digilant explains why it’s particularly important this year that advertisers and media buyers make informed and strategic decisions that yield increased returns on digital …

How Data Exhaust Can Overload Digital Marketers

“I think a lot of marketers run campaigns unaware of the amount of data that is collected throughout and either thrown away or not leveraged,” said Wesley Farris, director of partnerships at Digilant.

‘Still in its infancy’: Retailers are still struggling to nail Amazon’s ad offerings

Complicating matters is Amazon’s tendency to refuse to play ball with sellers clearing less than seven-figures in revenue, said Raquel Rosenthal, CEO of the firm Digilant US. “Part of the reason our clients are coming to us to work with Amazon is [Amazon’s] customer service is very poor,” she said. “They’re a huge company. If you’re …

What building a digital media agency has taught us about navigating programmatic

For the first time, spending on digital advertising is greater than television. To experienced advertising professionals, the news didn’t come as a surprise. But its impact is significant for myriad reasons: in 2017, While industry watchers saw this coming for years, it still signifies a monumental shift in the ad business. And all of the players in …

Filter:

Are you interested in receiving news, articles and updates on programmatic advertising?

Leave your details below to receive periodic updates.

I have read and accept the Digilant's privacy policy.