Press Coverage

Programmatic is not just for media buyers. What the rest of us need to know

It’s a message we’ve been hearing percolate through the industry now for years: programmatic is the future of advertising. Brands, in search of more control over their media buying activity, have embraced technology-based approaches that promise efficiency, precision, flexibility, and superior ROI. Warts and all — and there are plenty, ranging from flat-out false value propositions to rampant …

Vistar Media Launches Deals Discovery, the First Dedicated Storefront for DOOH Deals

The new storefront offering helps buyers uncover the most relevant OOH networks and inventory for their audiences. There are currently 31 self-service buying groups leveraging the Vistar platform, including Adobe, Amobee, Amnet, Assembly, Ciceron, Digilant, Kepler Group, Publicis Media, RTBiQ, Trilia and Varick.

How Digilant is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

Executive Chairman at ispDigital, Alan Osetek, was interviewed by Nathan Latka, CEO of TheTopInbox.com and Founder of the “The Top Entrepreneurs” Podcast with over 3.5 million listeners. During the 15 minute podcast, Osetek delves into how Digilant has evolved to accommodate the demands of leading brands and advertisers to efficiently leverage integrated programmatic media buying …

Programmatic Options Have In-House Appeal

Since 2010, the programmatic advertising category has steadily increased in prominence. Indeed, eMarketer data shows that programmatic activity has been responsible for more than 70% of the U.S. digital display market since 2016. And, the dollars involved are significant. U.S. companies will spend nearly $40 billion on display advertising this year with programmatic translating to nearly half …

M&A 2017: The Year of Strengthening & Simplifying

Digilant buys Anagram. With programmatic expertise increasingly in demand, one wonders if Digilant’s acqui-hire of Adam Cahill’s consultancy is a prelude of more things to come. Cahill comes from Carat and Hill Holliday, so he knows programmatic in spades and his role will be to boost Digilant’s programmatic ad services capabilities.

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