Press Coverage

Programmatic Options Have In-House Appeal

Since 2010, the programmatic advertising category has steadily increased in prominence. Indeed, eMarketer data shows that programmatic activity has been responsible for more than 70% of the U.S. digital display market since 2016. And, the dollars involved are significant. U.S. companies will spend nearly $40 billion on display advertising this year with programmatic translating to nearly half …

M&A 2017: The Year of Strengthening & Simplifying

Digilant buys Anagram. With programmatic expertise increasingly in demand, one wonders if Digilant’s acqui-hire of Adam Cahill’s consultancy is a prelude of more things to come. Cahill comes from Carat and Hill Holliday, so he knows programmatic in spades and his role will be to boost Digilant’s programmatic ad services capabilities.

CustomerPortfolios and Digilant Partner To Enhance Customer Journey

Boston, MA: Customer Portfolios, a leader in lifecycle marketing and customer analytics, and Digilant, a global provider of programmatic ad buying solutions and services, have partnered to innovate the digital experience by combining AdTech and MarTech to track behavior and revenue impact for each interaction.

Your Cookies Are Stale

Mike Addonizio, Director of Platform Solutions at Digilant, considers the age of the cookie as it draws to a close, and asks: what’s next for digital marketers? For the digital advertising industry, cookies are still the dominant data currency of today. Much of programmatic media-buying technology, and the way we deliver billions of digital ads, depends …


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