Programmatic

Programmatic Buying 101: Programmatic Creative is the Future for Display Advertising

Programmatic Buying 101: Programmatic Creative is the Future for Display Advertising

Digital advertising that includes both high quality creative and relevant messaging is increasingly a high priority for media buyers and marketers.  Advertisers see no reason why creative, rich media, and programmatic should be mutually exclusive –­ it’s the combination that achieves engagement and results with consumers. The combination of programmatic and engaging creative offers a …

7 Things Brands Need to Know Before In-Housing Programmatic Media Buying

7 Things Brands Need to Know Before In-Housing Programmatic Media Buying

In 2018, brands and marketers have made it clear that they  want increased control of their programmatic advertising efforts. Digital advertising spend is estimated to overtake offline spend, with programmatic already surpassing direct digital buying. In more advanced markets, the media buying industry is aimed at a programmatic future.   Marketers have grown frustrated with …

Programmatic Buying 101: The Difference Between First and Second Price Auctions in RTB

Programmatic Buying 101: The Difference Between First and Second Price Auctions in RTB

If you are buying advertising programmatically then you are most likely using either a first or second price auction bidding process.  Most recently there has been more talk of moving towards first price auctions because of the popularity of header bidding.  DSPs (Demand Side Platforms) have traditionally been set up to use second-price auctions and …

Amazon Advertising Platform (AAP) Uses Attribution to Win Over Programmatic Media Buyers

Amazon Advertising Platform (AAP) Uses Attribution to Win Over Programmatic Media Buyers

Amazon’s theme of go big or go home remains consistent when it comes to it’s most recent moves in the programmatic advertising space.  Their DSP is already the 3rd most popular for media buyers and is seeing a 50% growth in adoption.  The popularity of Amazon’s DSP isn’t because of the platform itself and they …

OMEXPO Madrid

OMEXPO Madrid

Digilant will be present in OMExpo with a shared stand with Acceso. Álvaro Cristobal, Head of Strategy & Operations of Digilant Spain will be speaking on April 26 at 17:15 about Customization  “Customization: The Key to Success in Programmatic”. He will explain how personalising certain elements of the programmatic ecosystem allows advertisers to obtain better results, stand out …

ATS MADRID Global Programmatic Conference

ATS MADRID Global Programmatic Conference

ATS Madrid is nowadays the most professional programmatic event in Spain. Is one of the only events focusing specifically on the programmatic advertising and marketing technology industry in Spain and Latin America. Supported by ExchangeWire’s global editorial perspective, ATS Madrid 2018 will focus on the technology and tools that underpin programmatic and data-driven advertising, current …

How Digilant is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

Executive Chairman at ispDigital, Alan Osetek, was interviewed by Nathan Latka, CEO of TheTopInbox.com and Founder of the “The Top Entrepreneurs” Podcast with over 3.5 million listeners. During the 15 minute podcast, Osetek delves into how Digilant has evolved to accommodate the demands of leading brands and advertisers to efficiently leverage integrated programmatic media buying …

DC Dinner Panel Discussion: How To Fast Track to an Integrated Digital Media Strategy in 2018?

DC Dinner Panel Discussion: How To Fast Track to an Integrated Digital Media Strategy in 2018?

On Tuesday, March 6th, 2018, Digilant hosted a discussion and dinner at SEI D.C. in Penn Quarter.  I joined local digital media agencies and brands to hear their colleagues discuss their approach to delivering new and innovative programmatic strategies. As programmatic technology becomes a commodity that everyone is using and has access to, it’s even more important to …

ExchangeWire’s global conference series – ATS Miami 2018

ExchangeWire’s global conference series – ATS Miami 2018

Moderator: Ciaran O’Kane, CEO, ExchangeWirePanellists: Kenjy Tominaga, Head of Data & Custom Solutions LATAM, Digilant Lucas Mentasti, President, mPlatforms , GroupM Michael Dell’Arciprete, Head of Digital Marketing, Wellnext Supported by ExchangeWire’s global editorial perspective, ATS Miami 2018 brings together a discussion about technology and tools that underpin programmatic and data-driven advertising, current challenges facing the …

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