Programmatic

2017 Holiday Shopping Insights & Stats for Marketers and Media Buyers – Infographic

2017 Holiday Shopping Insights & Stats for Marketers and Media Buyers – Infographic

The results are in from America’s biggest shopping weekend of the year and the numbers are bigger than ever!  According to Adobe, who predicted that Americans would spend $5 Billion this year on Black Friday, they actually surpassed that number in online retail sales reaching $5.03 Billion – up 16,9% over last year.  This comes after …

Getting Personal With Programmatic, 3 Buying Strategies for the Holidays – Infographic

Getting Personal With Programmatic, 3 Buying Strategies for the Holidays – Infographic

It’s that time of year when consumers are being bombarded with advertising from all their favorite brands plus all the other brands that are trying to capture their shopping dollars.  For marketers, it’s the perfect time to work programmatic into your holiday media buying plans – so that you can reach specific audiences based on …

Digital Out-of-Home (DOOH): Bringing Back Billboards Using Ad-Technology

Digital Out-of-Home (DOOH): Bringing Back Billboards Using Ad-Technology

By 2019 it is projected that $4.5 billion will be spent on Digital Out-of-Home (DOOH) advertising in the United States. This old but new again marketing tactic has the ability to reach mass numbers of people, at the right time, in the right place. It’s no wonder companies and agencies are investing their budgets in …

Programmatic Buying 101: Why Marketers Are Talking About Attribution?

Programmatic Buying 101: Why Marketers Are Talking About Attribution?

Digital media buyers started using attribution measurement as a way to understand which aspects of their programmatic, social and search campaigns are contributing the most to campaign performance and/ or lead generation. In digital advertising, attribution measurement can now be done at a user-specific level, what this means is the that most ad-tech platforms apply …

A Media Buyers Lunch Conversation About Breaking Media Silos in Kansas City

A Media Buyers Lunch Conversation About Breaking Media Silos in Kansas City

  On Tuesday, November 14, Digilant hosted a discussion and lunch at Stock Hill KC on the Country Club Plaza in Kansas City.  I joined local digital media agencies and brands to hear their colleagues discuss their approach to integrated planning and media silos. During this intimate lunch conversation Raquel Rosenthal, CRO at Digilant U.S. moderated the conversation with …

Calling All Marketers: 6 Reasons to Get on the Programmatic Buying Bandwagon for the Holidays

Calling All Marketers: 6 Reasons to Get on the Programmatic Buying Bandwagon for the Holidays

Despite what might be considered setbacks for the programmatic industry in 2017, like the YouTube ad controversy and the constant battle against “bots” and “ad fraud” – more and more marketers are investing in programmatic advertising. eMarketer estimates nearly four of every five US digital advertising display dollars will have been transacted programmatically in 2017, totaling …

Evolve 2017: Marketer Roundtable

Evolve 2017: Marketer Roundtable

It’s an omnichannel world, and marketers are just living in it! Join Customer Portfolios and industry visionaries for an afternoon as we explore how leading brands are turning their customers into their greatest asset. On October 12, AgileCMO Founder, Judy Gern, and Digilant‘s Alan Osetek will engage in an idea exchange on omnichannel and MadTech strategies. We’ll be discussing how …

Programmatic Media Buying 101: Digital Marketing Data Sources, How to Apply Them?

Programmatic Media Buying 101: Digital Marketing Data Sources, How to Apply Them?

The rise of digital advertising has given marketers fuel to reach their ultimate marketing goal: connect the actions of users into a meaningful whole. When marketers know a lot about their consumers, advertising is personally relevant and more effective. Personalization of brand experiences is a powerful way to drive conversion – and in digital advertising, …

Johnston & Murphy Combine MarTech And AdTech  To Improve The Customer Journey

Johnston & Murphy Combine MarTech And AdTech  To Improve The Customer Journey

Leveraging CRM and Programmatic, Customer Portfolios and Digilant Set Precedent, Enrich Customer Experience   BOSTON, MA, September 14, 2017 Customer Portfolios, a leader in lifecycle marketing and customer analytics, and Digilant, a global provider of programmatic ad buying solutions and services, have partnered to innovate the digital experience by combining AdTech and MarTech to track …

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