Programmatic

The Train Will Come: The Power of Anticipation in Digital Media

The Train Will Come: The Power of Anticipation in Digital Media

By Stephanie Lozito, SVP Client Solutions, Digilant   Coloring Within the Lines Programmatic media buys via DSPs usually materialize as a checklist of targeting tactics and bidding parameters pushed through a platform using an algorithm.  When heralded as the power of machines over people, DSP-based programmatic buying can appear to be sterile and isolated from other …

The Future Of Media Buying Is Not Programmatic But Customatic

The Future Of Media Buying Is Not Programmatic But Customatic

From Off-The-Shelf to Personalization Personalization is the challenge that the majority of marketers face in the marketplace today.  But the many providers out there competing for your marketing dollars are still only offering a selection of off-the-shelf solutions, as they attempt to keep their own costs down. Everyone has access to the same data and the ad-tech ecosystem is overgrown with …

5 Programmatic Advertising Tips to Boost Performance

5 Programmatic Advertising Tips to Boost Performance

By Wesley Farris Director of Partnerships at Digilant   Programmatic has evolved considerably. What was once an experimental technology, has now morphed into a cross-channel, data-driven ecosystem with unlimited opportunity and strategic value. In fact, U.S. programmatic spending continues to rise – it is expected to surpass over $27 billion by the end 2017, according to e-marketer. Today, …

Digilant’s Consumer Persona Video

Digilant’s Consumer Persona Video

Digilant’s Consumer Persona solution is a new way for advertisers to analyze their consumer data and make it more actionable in real-time. This dynamic offering digests first party, third party and Digilant’s proprietary data to elevate audience discovery and programmatic ad targeting from smart to downright genius. Digilant Consumer Persona from Planet Nutshell on Vimeo.

What the Rio Olympics Can Teach US Marketers about Targeting Sports Fans

What the Rio Olympics Can Teach US Marketers about Targeting Sports Fans

Consumer Persona, Digilant’s Programmatic Data Solution, Reveals Targeted US Olympic Fan Audience Digilant, a leading global programmatic media company that partners with brands and agencies on custom programmatic advertising solutions, today released new on-line behavior data analysis on US sports fans of the Rio Olympics. Powered by Digilant’s proprietary data science solution — Consumer Persona …

Digilant’s Custom Data Solutions Video

Digilant’s Custom Data Solutions Video

Digilant aggregates data to empower digital marketers with an actionable end-to-end data science solution for their programmatic media buys. Bring together all the data points between brands and users Deliver personalized messages to both customers and prospects Execute a media buy that is completely customized Activate data and media buys on safe and secure platform.

A Fresh Approach To Look-Alike Modeling

A Fresh Approach To Look-Alike Modeling

Marketers are continually working towards new advertising strategies that will reach larger audiences, but their marketing spend still needs to be focused on reaching the right audiences. Look-alike modeling continues to be a well-proven tool for extending reach, because it finds new targets that look like an advertiser’s best customers, getting returns on investment that …

Consumer Persona Whitepaper

Consumer Persona Whitepaper

Consumer Persona takes advantage of everything advertisers can learn about their converters or best customers by analyzing real-time data from an active campaign or pixel and building a highly accurate picture of who is really engaging and converting. The technology identifies unique target audiences with over 100 or more data points to create personas and …