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The Train Will Come: The Power of Anticipation in Digital Media

The Train Will Come: The Power of Anticipation in Digital Media

By Stephanie Lozito, SVP Client Solutions, Digilant   Coloring Within the Lines Programmatic media buys via DSPs usually materialize as a checklist of targeting tactics and bidding parameters pushed through a platform using an algorithm.  When heralded as the power of machines over people, DSP-based programmatic buying can appear to be sterile and isolated from other …

The Future Of Media Buying Is Not Programmatic But Customatic

The Future Of Media Buying Is Not Programmatic But Customatic

From Off-The-Shelf to Personalization Personalization is the challenge that the majority of marketers face in the marketplace today.  But the many providers out there competing for your marketing dollars are still only offering a selection of off-the-shelf solutions, as they attempt to keep their own costs down. Everyone has access to the same data and the ad-tech ecosystem is overgrown with …

Digilant: Marketing Digital Transparente

Desde hace un tiempo se habla muy fuerte sobre “compra programática” y las ventajas que puede ofrecer a los anunciantes en términos de la consecución de resultados. Si bien es cierto, la compra programática ofrece muchos factores que podríamos analizar largo y tendido, me quiero detener en uno que para Digilant es crucial al punto …

Custom Data Solutions

Digilant aggregates data to empower digital marketers with an actionable end-to-end data science solution for their programmatic media buys. Bring together all the data points between brands and users Deliver personalized messages to both customers and prospects Execute a media buy that is completely customized Activate data and media buys on safe and secure platform