Reports & Insights

Holiday Retail Advertising Guide: Black Friday vs Cyber Monday

For retail brands and advertisers, Black Friday and Cyber Monday are two of the biggest shopping holidays of the year. Fortunately, programmatic advertising can help them reach shoppers looking to nab a deal. But it would be a mistake to target the shoppers for these retail extravaganzas as one audience. New research from Digilant indicates …

Holiday Retail Advertising Guide: Black Friday vs Cyber Monday

MILLENNIAL CONSUMER PERSONA VOTER STUDY

The need for gun control in the U.S is the topic that concerns the most U.S. Millennial voters, 18-36 years old. Their opinion is relevant, since the Millennial population has surpassed Baby Boomers as the largest generation of U.S voters. They are also the most digitally connected generation, freely sharing their preferences, beliefs and opinions in social media environments. A recent …

MILLENNIAL CONSUMER PERSONA VOTER STUDY

U.S. Audience Insight Study Exposes Lifestyle of Trump and Clinton Voters by Generation

Digilant, today released the results of new audience insight research, US Voter Persona Study: Trump and Clinton 2016 Voters Across 3 Generations.  It reveals important audience insights about the preferences, interests, and behaviors of US voters who support Hillary Clinton and Donald Trump. The study examines the voter audiences across three generations – Millennials, Generation …

U.S. Audience Insight Study Exposes Lifestyle of Trump and Clinton Voters by Generation

US Voter Persona Study: Trump and Clinton Voters Across 3 Generations

Digilant’s US Voter Persona Study combined Consumer Persona with third party consumer data to predict the likelihood of a user to take a particular action. In the case of this study, the action is visiting the polls and voting for either Hillary Clinton or Donald Trump. Consumer Persona digested third party data segments based on …

US Voter Persona Study: Trump and Clinton Voters Across 3 Generations

General Olympics Fans vs. Targeted Olympics Fans

Digilant leveraged its Consumer Persona technology to conduct a study that took a deeper look into the interests, preferences and behavior of consumers who are General Olympics Fans vs. Niche Olympic Sports Fans. The study reveals key differences between these two audiences – for example, consumers who are rugby fans and skiers are 154.23% more …

General Olympics Fans vs. Targeted Olympics Fans

A Fresh Approach To Look-Alike Modeling

Marketers are continually working towards new advertising strategies that will reach larger audiences, but their marketing spend still needs to be focused on reaching the right audiences. Look-alike modeling continues to be a well-proven tool for extending reach, because it finds new targets that look like an advertiser’s best customers, getting returns on investment that …

A Fresh Approach To Look-Alike Modeling

Consumer Persona

Consumer Persona takes advantage of everything advertisers can learn about their converters or best customers by analyzing real-time data from an active campaign or pixel and building a highly accurate picture of who is really engaging and converting. The technology identifies unique target audiences with over 100 or more data points to create personas and calculate potential …

Consumer Persona

Are you interested in receiving news, articles and updates on programmatic advertising?

Leave your details below to receive periodic updates.