Reports & Insights

GDPR – Resources and Information for Programmatic Advertisers

Until April 24th, 2018, when the GDPR Transparency & Consent Framework  was first launched in Europe, the new data privacy legislation was simply one of many acronyms thrown around the programmatic media buying industry that marketers were scrambling to appropriately define and apply to their brands’ digital advertising efforts.   Although the General Data Protection Regulation …

GDPR – Resources and Information for Programmatic Advertisers

2017 Holiday Campaign Media Planning Guide and Data Report

It’s the season to kick off your Thanksgiving and Holiday Campaigns. More and more Americans plan to get an early start on their holiday shopping. And they also plan on spending more. Cyber Monday is becoming just as important as Black Friday as it gains popularity amongst consumers. Fifty-six percent of consumers said they plan to shop …

2017 Holiday Campaign Media Planning Guide and Data Report

Holiday Retail Advertising Guide: Black Friday vs Cyber Monday

For retail brands and advertisers, Black Friday and Cyber Monday are two of the biggest shopping holidays of the year. Fortunately, programmatic advertising can help them reach shoppers looking to nab a deal. But it would be a mistake to target the shoppers for these retail extravaganzas as one audience. New research from Digilant indicates …

Holiday Retail Advertising Guide: Black Friday vs Cyber Monday

MILLENNIAL CONSUMER PERSONA VOTER STUDY

The need for gun control in the U.S is the topic that concerns the most U.S. Millennial voters, 18-36 years old. Their opinion is relevant, since the Millennial population has surpassed Baby Boomers as the largest generation of U.S voters. They are also the most digitally connected generation, freely sharing their preferences, beliefs and opinions in social media environments. A recent …

MILLENNIAL CONSUMER PERSONA VOTER STUDY

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