Learning the Programmatic Advertising Alphabet: Starting at the Beginning with A

Learning the Programmatic Advertising Alphabet: Starting at the Beginning with A

Hello everyone! In the next months, Digilant will be publishing a programmatic advertising glossary from A to Z, so that you can learn more about what we do! We have many definitions to share, but we have chosen the most relevant terms for marketers to know.  We hope you find this to be a great tool to get up to speed on programmatic advertising.  We will be writing posts on a weekly basis.  Now let’s get started. 

 

Acquisition Cost

The cost to an advertiser to gain a new customer

Banners

Ad Exchange 

An electronic media auction technology that sells publisher ad spots in real time by soliciting bids from buyers of online inventory.

 Graph Computer

Agency  

An organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, places advertisements in the media. In interactive advertising, agencies often use third party technology (ad servers) and may place advertisements with publishers ad networks and other industry participants.

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