Programmatic Advertising Alphabet:  Letter U

Programmatic Advertising Alphabet: Letter U

Digilant is publishing a programmatic advertising glossary from A to Z, so that you can learn more about what we do! We have many definitions to share, but we have chosen the most relevant terms for marketers to know.  We hope you find this to be a great tool to get up to speed on programmatic advertising.  We will be updating posts on a weekly basis.  


Uniform Resource Locator (URL)

The technical name for a web address. This allows one to locate services via the Internet.


retargeting using cookie matching

Up Sell

A technique by which additional offers are made to a customer in between committing to a sale and completing their transaction.


User Agent 

Text sent as part of the HTTP protocol that identifies aspects of the software accessing the Internet and the web-enabled device on which it is running – i.e. the web browser. This information typically includes the application name, its version, the host operating system, and the user-preferred language.

programmatic whitelist & blacklistUser List

A list of cookies that are specifically required to be served on.

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