Programmatic Advertising Alphabet:  Letter V, W, Y

Programmatic Advertising Alphabet: Letter V, W, Y

Digilant is publishing a programmatic advertising glossary from A to Z, so that you can learn more about what we do! We have many definitions to share, but we have chosen the most relevant terms for marketers to know.  We hope you find this to be a great tool to get up to speed on programmatic advertising.  We will be updating posts on a weekly basis.  


Viewability (Also Viewable Impressions)

The fraction of delivered impressions that are viewable impressions, and is typically measured by verification. An online advertising metric that aims to track only impressions that can actually be seen by users. The Media Ratings Council’s standard for a viewable display impression is a minimum of 50% of ad pixels in view within the browser for a minimum of one second.




A person, place, thing, photo, or through that quickly spreads across the Internet.


DCO programmatic

Weather Targeting

Location-based data to target ads based on real-time weather conditions, temperature, wind speeds, and humidity.


Yield Optimization 

Method relied on by publishers to determine what their ad impressions will be worth and how to manage the flow of inventory to maximize revenue.

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